History has been made made!
Katie Meade has just been announced as the face of Beauty & Pin-Ups' latest launch, the Fearless Hair Rescue Treatment Kit, making her the first model with Down syndrome to land a beauty campaign.
It's been an exhilarating weekend for our @bestbuddies ambassador Katie Meade. Read how she is breaking boundaries for people with intellectual disabilities across the globe. She's also breaking the internet... 💃 Tap the link in our profile to read her fearless story in @cosmopolitan! #bestbuddies #beautyandpinups #hellofearless
The new hair care line's CEO, Kenny Kahn, met Katie through Best Buddies, a "one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities," and said the decision to appoint her as the face of the brand was effortless.
"The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense,” Kahn tells PeopleStyle. "So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name 'Fearless' it was really easy, we were like, 'Well Katie’s fearless.'"
“She’s the type of inspiration the beauty world has been missing.” Thank you, People, for showing the world just how fearless Katie Meade truly is. Tap the link in our profile to read the article on our @bestbuddies ambassador that just dropped tonight!! 💪 #beautyandpinups #bestbuddies #PeopleMagazine #HelloFearless
The new product, Fearless Hair Rescue Treatment Kit, is an intensive, correcting hair masque that helps to rebuild broken bonds and revive brittle tresses. The brand's mission statement tells costumers to, "grab your spotlight, punctuate your story."
And Meade, the 32-year-old beauty, can't wait to take on her new role as the face of this company.
"It’s pretty cool because I love being a part of the Beauty & Pin-Ups family, and I love being apart of Best Buddies and interacting with people," Meade told PeopleStyle.
Meet #Fearless: An intensive hair rescue treatment featuring an extraordinarily fearless model, Katie. In salon or at home, this potent 10-minute masque undoes the damage done by over-coloring, over-styling and over-obsessing. Now @cosmoprofbeauty @paramountbeauty @armstrongmccallofficial or tap the link in our profile to shop. #LoveItLiveItOwnIt #BestBuddiesMonth #FriendshipIsBeautiful
Katie is following in the footsteps of Madeline Stuart, a model with Down syndrome who has made international headlines for having walked at New York Fashion Week (twice) and for recently starring in a gorgeous wedding photoshoot.
All proceeds from sales of each Beauty & Pin-Ups product supports those with intellectual and developmental disabilities.
Slowly but surely, the fashion and beauty industry are presenting more diverse representation of bodies on the runway and in campaigns, which we love seeing. Now here's hoping this continues.