STYLE

Dyson Releases First Ever Beauty Product: A $500 Supersonic Hair Dryer

04/27/2016 11:27 EDT | Updated 05/02/2016 10:08 EDT

Big news, beauty and tech junkies: Dyson (yes, the makers of those fancy vacuums and fans) has launched its first-ever beauty product: a high-tech blow-dryer.

Called the Dyson Supersonic, this innovative hair dryer marks the company's first foray into the beauty market. The dryer is the result of four years of research and development (and a $100 million investment), and has been tested on over 1,010 miles of real human hair (fun fact: there was a hair extension shortage because of all the testing!) over the course of four years.

james dyson

Dyson founder James Dyson holding the Dyson Supersonic hair dryer.

So what makes this device so innovative? For one, it's much quieter than your average blow-dryer. Using knowledge and research from the company's history in vacuums and fans, developers were challenged to make the machine as silent, yet as powerful as possible.

dyson

It intelligently controls temperature to help protect your hair from extreme heat damage, and it's also much more sleek and easier to manoeuvre than regular blow-dryers, thanks to the patented Dyson digital motor V9 (Dyson's smallest, lightest and most advanced digital motor to date), housed in the handle of the dryer, as opposed to the head. This also prevents your hair from being caught in the grill and filter (which we all know is a huge pain, literally).

dyson

"Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems," said Dyson founder, James Dyson, in a statement.

The Dyson Supersonic also comes with three nozzles (smoothing, styling concentrator and diffuser) which attach magnetically to the device and all remain cool to touch thanks to the Heat Shield technology.

dyson supersonic

And in case that didn't convince you, the Dyson Supersonic is backed by Jen Atkin (a.k.a. hairstylist to the Kardshian/Jenners) in the U.S. and celeb hairstylist extraordinaire, Matthew Collins, here in Canada.

the FUTURE is now. 🚀 @dyson_hair (aka :30 of the secret I kept 🙊)

A video posted by Celebrity Hairstylist (@jenatkinhair) on



The only downfall? It retails at $500, making it one of the most expensive blow-dryers on the market.

Better start saving for its launch in August 2016 (or plan your Christmas wishlists now).

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