"This is Fort McMurray burning," says Reid Fiest, as a towering inferno rages behind him.
"We're right in the thick of it."
The Global News journalist's report is just one of many videos and photos coming out of the Alberta city of 80,000 that has been evacuated due to a monstrous wildfire.
Footage of the horrific scenes hit social media on Tuesday afternoon, as officials ramped up the evacuation process and the blaze intensified.
Videos uploaded to social media platforms, as well as livestreams on Periscope, showed both the severity of the fire and the desperate situation of residents trying to escape it.
CBC News uploaded aerial footage taken from a helicopter that shows the sheer scale of the blaze:
Forestry manager Bernie Schmitte said at a late Tuesday conference call with the media that the worst of the blaze "is not over" as the area still faces high temperatures and strong winds.
The fire has ravaged 80 per cent of the residences in the Beacon Hill suburb, and homes have been lost in four other neighbourhoods.
With files from The Canadian Press
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