We all love wandering aimlessly through makeup aisles, whether it be at Sephora or our local drugstore. For us makeup lovers, it's our safe space.
But did you know some of your favourite makeup, skincare and hair care lines were birthed in this great country we call Canada? Sure, you know Aritzia, lululemon and Joe Fresh are all Canadian fashion brands, but the True North is also home to some of the biggest beauty brands on the market right now.
Here are 10 Canadian beauty brands that are ruling the beauty industry:
1. Bite Beauty
Conquering the shelves at Sephora, Toronto's Bite Beauty lives by the motto "what goes on your lips should do more than just colour. It should be good for you, too!" Handcrafting creamy matte lipsticks with both nourishing and restorative benefits, Bite uses all natural and organic ingredients in their products, including protective antioxidants like resveratol. And just to prove how loyal this brand is to its country, it released a maple collection exclusively in Canada. The names of the lipsticks? Braised Maple, Mulled Maple and Candied Maple ... just to name a few.
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If you're into lazy girl makeup, you'll love Canadian sisters, Taylor and Ally Frankel, and their oh-so-cool beauty brand Nudestix. With the help of their mom, Jenny Frankel, the sisters designed easy-to-use crayons that cover all your bases — from your cat eye to your contour, bold lip to standout brow. And hey, to already have a booming beauty business on shelves in Sephora while you're still teenagers? Pretty epic, eh?
3. Marc Anthony
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Toronto-born hairstyle Marc Anthony is a legend in the hair world. When he first launched his hair-care range 20 years ago, he did it at none other than Shoppers Drug Mart. Now, with his products being must-haves all over the world (Curl Envy Perfect Curl Cream has become a cult fave), Marc Anthony includes everyone from Kate Bosworth to Justin Bieber as his celeb clients.
Ilia knows that skin is important, which is why they have an ethical-sustainable approach to their beauty. Hailing from Vancouver, products are filled with certified organic bio-active botanicals that nourish and rejuvenate the skin. From concealers to lip crayons, Ilia is changing the organic beauty world one step at a time.
5. MAC Cosmetics
If you don't own a product from MAC, then are you truly Canadian? The powerhouse brand got its start in Toronto before joining the Estée Lauder Companies in 1994. Now, the company, which celebrates diversity and is always at the forefront of fashion, is the world's leading professional makeup authority.
6. Lise Watier
Lise Watier believes great makeup begins with great skincare. That's why this beauty brand from Montreal has a collection of products for the face and skin. And one thing we love about Lise Watier? They believe fragrance is like a beauty accessory and is needed with every look. We agree.
7. Consonant Skincare
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Born in Toronto, Consonant Skincare wants everything that goes on your body to be good for your body, that's why all their skincare is 100 per cent natural.
8. Saje Natural Wellness
Ever had a killer migraine you just couldn't shake off? You probably should have applied some Peppermint Halo to that. The roll-on product is one of many that makes Saje a unique and exciting beauty brand. The Vancouver-founded brand created aromatherapy-based skincare and remedies which will help you naturally fight off your pesky illnesses.
9. RMS Beauty
A favourite beauty line for the likes of Gisele Bundchen to Miranda Kerr, RMS Beauty is the Vancouver makeup brand that uses simple, organic ingredients. In an interview with Vancity Buzz, founder Rose-Marie Swift said that doing makeup at the Victoria's Secret Fashion Show was what really inspired her to start her own line after she realized how many chemicals and heavy metals were in the makeup products she used.
10. Cargo Cosmetics
Founded in 1996 by Hana Zalzal in Toronto, Cargo Cosmetics became a hit in Hollywood after the release of the line blu_ray: high-def-friendly blushes, concealer and powders, which holds photochromatic pigments, making all the celebs look camera ready. Now, the brand is sold everywhere from Kohl’s to Ulta.com. Chic.
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