Pokemon's "gotta catch 'em all" mantra can lead to some dangerous situations, apparently.
The San Diego Union-Tribune reports two men fell off a cliff near Encinitas, Calif. while playing Pokemon Go. One man dropped about 15 metres, while another fell almost 24 and landed on a beach.
According to a release from the City of Encinitas, the men were transported to the Scripps La Jolla Trauma Centre with "moderate injuries."
The Pokemon Go app is officially available in only a few countries, and yet millions are playing it around the world. (Photo: Getty Images)
NBC San Diego reports there was a sign on a fence warning locals that the bluffs were unstable. The sheriff's department said the men had climbed over the fence to catch a monster in the game.
The insanely popular app was released on July 6, and despite being officially available in only a few countries, it's has already enthralled millions of players around the world.
Unorthodox cemetery, church and home visits
The augmented reality game marks locations in the real world on an animated map visualized on the player's phone. Users travel to these spots to find Pokemon or collect in-game items.
Some of these spots have been graveyards, churches, random homes and even a Holocaust museum. And at least one person has made a grim real-life discovery while using the app.
Just days after the app was released in the U.S., a teenager in Wyoming found a dead body while playing the game.