Apple Says It Killed The Headphone Jack Because It Had 'Courage'

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Wednesday's supremely-hyped Apple event saw the company unveil its iPhone 7 at last.

The new model is faster, has a better camera than its predecessor and comes with water and dust protection.

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Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the Apple AirPods during a media event in San Francisco, Calif. on Sept. 7. (Photo: Beck Diefenbach/Reuters)

But the new phone has one whopper of a feature, or more precisely a lack of one. Apple finally confirmed what the Internet has been speculating for months: the new model has no headphone jack.

The phone instead opts for AirPods, the company's new wireless headphones that will cost Canadians a cool $219.


But it's the reason the company killed the headphone jack that got social media riled up.

Apple's marketing chief Philip W. Schiller said they ditched the traditional plug because it had the "courage to move on to something new.''

Yes, courage.

Twitter users naturally went bananas:








The new iPhone will come with an adapter, so headphones aren't necessarily obsolete — yet. But many users saw the dongle (haha, dongle) as another revenue stream for the company:





Others were miffed at having one more device in need of charging:




The iPhone isn't the first to ditch the headphone jack, though. Motorola quietly did so a month ago with select models of the Moto Z.

If new and expensive headphones won't stop you from lusting over the iPhone 7, the device will be available on Sept. 16 and starts at $899.

With files from The Associated Press

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