Wednesday's supremely-hyped Apple event saw the company unveil its iPhone 7 at last.
The new model is faster, has a better camera than its predecessor and comes with water and dust protection.
Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, discusses the Apple AirPods during a media event in San Francisco, Calif. on Sept. 7. (Photo: Beck Diefenbach/Reuters)
But the new phone has one whopper of a feature, or more precisely a lack of one. Apple finally confirmed what the Internet has been speculating for months: the new model has no headphone jack.
The phone instead opts for AirPods, the company's new wireless headphones that will cost Canadians a cool $219.
I’m old enough to remember when Apple’s branding was based pretty much 100% on headphone wires pic.twitter.com/DBgruXjOcT
— Aaron Wiener (@aaronwiener) September 7, 2016
But it's the reason the company killed the headphone jack that got social media riled up.
Apple's marketing chief Philip W. Schiller said they ditched the traditional plug because it had the "courage to move on to something new.''
Twitter users naturally went bananas:
— Jason O. Gilbert (@gilbertjasono) September 7, 2016
Scientist: Radiation's bad for your brain. Use headphones
Apple: THESE new ones get signals next to ur head
— Todd Zwillich (@toddzwillich) September 7, 2016
— Brian Tong (@briantong) September 7, 2016
Apple throws around the word "courage" in their keynote without even a single mention of Harambe
— Fright Shark (@FrightShark) September 7, 2016
Twitter: Apple is the GOAT can't wait to get me a pair of those new wireless—
Apple: they cost $160
— maurice (@tallmaurice) September 7, 2016
Can't wait to lose my first iPhone wireless earbuds in the storm drain outside the Apple store
— Matt Pearce (@mattdpearce) September 7, 2016
Only Apple has the courage to sell you extra adapters.
— Paul Haddad (@tapbot_paul) September 7, 2016
The new iPhone will come with an adapter, so headphones aren't necessarily obsolete — yet. But many users saw the dongle (haha, dongle) as another revenue stream for the company:
Apple says it has the "courage" to move on and kill the headphone jack. It's replacing it with an adapter in the box pic.twitter.com/4sLq5qtjI9
— Tom Warren (@tomwarren) September 7, 2016
— Craig Monk (@CGMonk) September 7, 2016
you gotta buy a extra cord just to use the aux now 😂 pic.twitter.com/xf9cyKqX8W
— Tyso (@Solo_tyso) September 7, 2016
Others were miffed at having one more device in need of charging:
What do i do if i dont want to buy wireless headphones cause that creates one more thing i need to CONSTANTLY CHARGE APPLE
— 에릭남 (Eric Nam) (@ericnamofficial) September 7, 2016
— Douglas Browne (@douggiefresh93) September 7, 2016
Here's some new Apple headphones that are more expensive, easier to lose and you need to charge them every few hours. #courage
— Chris Megerian (@ChrisMegerian) September 7, 2016
The iPhone isn't the first to ditch the headphone jack, though. Motorola quietly did so a month ago with select models of the Moto Z.
If new and expensive headphones won't stop you from lusting over the iPhone 7, the device will be available on Sept. 16 and starts at $899.
With files from The Associated Press