North Americans are emptying their pockets to get into movie theatres.
So far this year, they've paid an average of $11.28 to sit and watch flicks like "Suicide Squad," "Jason Bourne," and "The Secret Life of Pets" — a record high, according to data released by the National Association of Theatre Owners (NATO) on Tuesday.
A fan screening of "Mission: Impossible — Ghost Protocol" at Toronto's Cineplex Scotiabank Theatre on July 27, 2015. (Photo: George Pimentel/Getty Images for Paramount Pictures International)
That's more than a high of $11.06 spent last year, according to The Hollywood Reporter.
Those figures don't represent movie ticket prices as a whole — they also include the prices people pay to see matinees, 3D movies, and IMAX screenings, association spokesperson Patrick Corcoran told The Huffington Post Canada.
The numbers also account for different prices charged to adults, seniors, and children.
A Cineplex theatre in Calgary. (Photo: Cineplex Entertainment)
The association represents over 62,000 screens around the world, including Canadian chains Cineplex and Landmark Cinemas.
Their data comes after Cineplex raised ticket prices by anywhere from $0.22 to $0.51 per ticket earlier this month.
The price hikes were blamed, in part, on minimum wage increases in provinces like Alberta. In that province, ticket fees went from $9.40 in 2011 to $12.20 in 2016.