Korean beauty products have been an obsession of the beauty world’s for the past few years now, and it doesn’t look like the trend is going anywhere soon.
And while numerous brands are incorporating Korean beauty secrets into their own formulas, we all know it’s the OG products that are the real winners.
That’s why when we heard Belif — makers of the number one beauty product in Korea, based on 2013 and 2014 sales data compiled for the Sure Magazine Beauty Awards — finally arrived in Canada, we knew we had to get our hands on its offerings.
Belif's hero product, The True Cream Moisturizing Bomb, is perfect for the transitional weather we're currently going through as it is clinically tested to provide up to 26 hours of moisture. Made from a unique blend of apotheary herbs, including the ultra hydrating Comfrey Leaf, it envelops your skin and helps retain moisture, leaving it soft and supple. And the bonus? It has a matte finish, making it non-greasy and perfect for applying makeup.
If you have oily or combination skin, Belif also has an Aqua Bomb — a refreshing gel-cream that boosts skin's hydration by over 18 per cent. It contains Lady's Mantle, an herb known for its skin smoothing properties and it feels cool and refreshing upon application. According to Belif, this Lady's Mantle was known in Europe as "Magic Dew Drop" because cleansing your skin with the morning dew collected from the leaves of Lady's mantle provided ultra hydration.
The formula also contains tannin, to help retain young looking skin with a soothing and a clarifying effect.
Consider us "belif"-ers.
Belif’s The True Cream Moisturizing Bomb and The True Cream Aqua Bomb is available for $47 each at THE FACE SHOP,
Nature Collection and Fruits & Passion stores across Canada.