CoverGirl is making waves once again with its latest ambassador.
The beauty brand has enlisted Muslim beauty blogger, Nura Afia, to be one of the faces of its So Lashy! mascara campaign. This announcement comes shortly after CoverGirl named its first male ambassador, 17-year-old James Charles.
Afia joins a diverse cast of individuals for CoverGirl's #LashEquality campaign, including Charles, Sofia Vergara, Amy Pham, Katy Perry and Chloe + Halle.
💜#LashEquality = bold, sexy lashes for ALL.💜 At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, 💜 to be a part, and stay tuned for more!
"I [grew] up being insecure about wearing the hijab, [and] I never thought I would see Muslim women represented on such a large scale," Afia told Refinery29 of her new ambassadorship. "I hope [this campaign] will show Muslim women that brands care about us as consumers and we're important, especially hijabis. [We] can be featured on TV, [we] can be featured on billboards in Times Square. [We] can be represented."
Another win for diversity in the beauty world. Way to go, CoverGirl.