Muslim Beauty Blogger Nura Afia Named Newest CoverGirl Ambassador

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CoverGirl is making waves once again with its latest ambassador.

The beauty brand has enlisted Muslim beauty blogger, Nura Afia, to be one of the faces of its So Lashy! mascara campaign. This announcement comes shortly after CoverGirl named its first male ambassador, 17-year-old James Charles.

A photo posted by Nura Afia (@nuralailalov) on


Afia joins a diverse cast of individuals for CoverGirl's #LashEquality campaign, including Charles, Sofia Vergara, Amy Pham, Katy Perry and Chloe + Halle.


"I [grew] up being insecure about wearing the hijab, [and] I never thought I would see Muslim women represented on such a large scale," Afia told Refinery29 of her new ambassadorship. "I hope [this campaign] will show Muslim women that brands care about us as consumers and we're important, especially hijabis. [We] can be featured on TV, [we] can be featured on billboards in Times Square. [We] can be represented."

nura afia

Another win for diversity in the beauty world. Way to go, CoverGirl.

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