Bella Hadid Lands First Activewear Campaign With Nike

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Gigi Hadid may be repping Reebok, but her younger sis, Bella Hadid, is officially team Nike.

The 20-year-old model has been named the face of Nike's #NYMade campaign, which is promoting the athleticwear brand's five-floor location in New York City that opened last week, according to Fashionista.

This marks Hadid's first-ever activewear campaign.

bella hadid nike

Bella, who is set to walk in the Victoria's Secret Fashion Show for the first time this December, took to Instagram to share the news, writing "so excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon."

🏁so excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon ❤️👟🏁

A photo posted by Bella Hadid (@bellahadid) on


She also shared a behind-the-scenes shot of the shoot:

@nike behind the 📸📽 by my Luv @renellaice

A photo posted by Bella Hadid (@bellahadid) on


Athletic brands have been quick to cop young models and It girls to front their campaigns, with Puma tapping Kylie Jenner and Rihanna, adidas signing Karlie Kloss and, of course, Reebok nabbing Gigi.

And with all the campaigns and ambassadorships Bella has landed this year alone (Dior makeup, Givenchy, Calvin Klein and more), it was only a matter of time before she started fronting acitvewear.

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