Lush's Valentine's Day Campaign Proves 'Love Transcends Gender'

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Lush Cosmetics knows that love comes in all forms, which is why the beauty brand chose to make their latest Valentine’s Day campaign inclusive.

Last week, the company released their campaign, titled #BetterTogether, on Instagram by posting two photos of same-sex couples taking bubble baths together. Not only did the sweet images melt our hearts, but they beautifully represented the LGBTQ community.

To everyone marching today, time for some well deserved bubbles! #bettertogether #womensmarch #loveislove

A photo posted by Lush Cosmetics North America (@lushcosmetics) on


Now the beauty brand is getting major praise on social media for normalizing LGBTQ couples.

“Lush, you guys are seriously so great,” one person wrote on Instagram. “Thank you for supporting those of us in the LGBT community. It's seriously so uplifting to see stuff like this. It gives us hope. Thank you.”

Another said: “Absolutely gorgeous. So happy you're not like other companies who won't advertise same-sex couples in fear of losing business. Lush is REAL.”


Lush gets big points for not only depicting beautifully candid moments between LGBTQ couples, but for also not making a big deal out of featuring them in the first place. After all, taking a bubble bath with your significant other is perfectly normal.

In the name of inclusiveness, the campaign also features heterosexual couples because #LoveIsLove.

After receiving so much positive feedback, Lush posted a cheeky response on Twitter.

Speaking about the campaign, Brandi Halls, Lush's director of brand communications, told Refinery29, “At Lush we believe that love transcends gender. We set out to do one thing when creating our Valentine’s Day visuals: We wanted to capture love between two people and we believe that’s what we have done here.”

Bravo, Lush!

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