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Frances Bean Cobain Named Face Of Marc Jacobs' Spring/Summer 2017 Campaign

01/27/2017 09:45 EST | Updated 01/27/2017 09:45 EST

Fashion designer Marc Jacobs is "very rebellious within the fashion world, and he's been like that his entire career," says Frances Bean Cobain, who wouldn't have modelled for "anyone but Marc."

Daughter of Hole bassist Courtney Love and Nirvana frontman Kurt Cobain, Frances Bean Cobain has been unveiled as the face of Marc Jacobs' spring/summer 2017 campaign.

"I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and [fashion designer] Anna Sui in 1994 at Bar Six in NYC," wrote Jacobs, captioning an Instagram post which has Cobain, now 24, wearing a dress from the designer's new collection.

@marcjacobs Spring Campaign 2017 #marcjacobs

A photo posted by Frances Bean Cobain (@space_witch666) on


"I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected."

Cobain spoke to Vogue about the decision, saying, "I don't think I'll be modelling for anybody else for a very long time... I wouldn't have done it with anyone other than Marc."

"I don't model unless I think the project is cool, and I don't put my name behind something that I don't genuinely believe in," she explained.

@marcjacobs a view behind the curtain

A photo posted by Frances Bean Cobain (@space_witch666) on


"I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he's an underdog for the masses. He's still very rebellious within the fashion world, and he's been like that his entire career."

Cobain had previously modelled for French designer and photographic artist Hedi Slimane in 2011.

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