There are many benefits to enjoying a hot cup of joe every morning, but getting stained teeth isn’t one of them. Enter clear coffee.
Slovakia company CLR CFF, founded by brothers Adam and David Nagy, created the new product, which they claim is the “first colourless coffee in the world.”
“We are heavy coffee drinkers,” David told the Evening Standard. “Like many other people we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs, so we decided to create our own recipe.”
Clear Coffee is exactly what it sounds like: It’s a colourless, caffeinated drink that tastes exactly like java. The drink, which is made with fresh-roasted Arabica coffee beans, is sold in bottles and is intended to be drunk cold or used in cocktails.
So how did the Nagy brothers strip coffee of its colour? “The production method is based on physical processing and doesn’t include any chemicals,” David told The Standard.
While the brothers refuse to reveal their exact methods, they boast that their clear coffee is free of preservatives, artificial flavours, stabilizers and sweeteners. The bottled drink, which is only made of coffee, water and caffeine, is also only four calories per serving.
Clear Coffee is now being sold in the U.K. and Slovakia for roughly $10 for two or $25 for five.
On social media, coffee lovers aren’t sure how to feel about this new version of their favourite drink.
*reads that 'Clear Coffee' is a thing now* pic.twitter.com/tjkb64bB1u
— Cooper Lawrence (@CooperLawrence) April 17, 2017
"Get clear coffee so you don't stain your teeth"
Isn't that what Oral-B, Crest and Listerine are for? 🤔
— Tiffeny Luvs MJ & 3T (@MJsLoveSlave) April 14, 2017
@BuzzFeed I'm seriously confused by this but want to try it.
— Anita (@AnitaM86) April 15, 2017
And while some argued that coffee's “colour is part of the experience,” others thought the drink was a genius idea.
— Heather May Morgan (@hm_morgan) April 15, 2017
— Brittany Marsh (@BrittBrownMarsh) April 17, 2017
@deray Coffee stains teeth just like tea and other dark drinks. Making coffee clear, imo, makes it more marketable.
— Courage_PreMed (@Courage_PreMed) April 17, 2017
— Rebekah Harris (@RHarrisFit) February 17, 2017
What do you think? Would you try Clear Coffee? Let us know in the comments below!