The Weeknd has ended his partnership with H&M after the fashion retailer released a racially insensitve photo of a black boy modelling a green sweatshirt that reads, "Coolest Monkey in the Jungle."
The 27-year-old singer made the announcement on Twitter Monday morning, stating he was "shocked and embarrassed by this photo."
They had the option of two other hoodies in that collection but they decided to go with one that labelling a black child as 'the coolest monkey in the jungle'. Comparing black people with monkeys has a long, dark history. H&M had a whole team who reviewed and proceeded with it.— Sara (@sara28aa_) January 8, 2018
Can't be more confused and disgusted. H&M decided to put the black boy in a "Coolest Monkey in the Jungle" hoody and the white boy in a "Survival Expert" hoody. Can't believe it's 2018 and this offensive sickening racism still exists. We all must boycott H&M till they apologize. pic.twitter.com/OdynDKupjS— BASH (@XIBash) January 8, 2018
In a statement to HuffPost Canada, a spokesperson for H&M Canada said, "We completely understand and agree with [The Weeknd's] reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future."
The spokesperson also added that the company "will continue the discussion with The Weeknd and his team separately."
Many fans praised the singer for taking a stand against the company.
King of speaking out— Dari (@tattooedreams) January 8, 2018
Shot fired... King abel standing against racism, this is why i love this man... u go Abel.— Saman Mizori (@itzSaman) January 8, 2018