March 28, 2015

CBC Radio: Q the Decline?

Shad Cbc CBC

CBC is like a crazy, old aunt, unwilling to accept the reality of her circumstances. In CBC's case it is the reality that its radio audience is comprised mostly of older Canadians. CBC senior managers have recently boasted about the record high audiences of CBC Radio. So the decline in CBC Radio and the real audience story have been covered up, along with the serious negative effects of disproportionate budget cuts. Meanwhile managers continue to ignore how people use radio, going after the younger, hip audience that long ago abandoned radio for other media choices.

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