August 24, 2016

The Hip Concert On CBC Is What Happens When Nation Trumps Revenue

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The audience was huge; the ambiance unforgettable; the experience unprecedented. Yes, ad revenue was sacrificed -- perhaps as much as $5 million by one estimate. And the broadcast rights must have cost a bundle. But it was an investment in the country's future, in its social infrastructure, in its cultural cohesiveness. And it could be a prologue to a future in which we join the rest of the industrialized world with a well-funded, commercial-free, public broadcaster that cares about who we are rather than where we shop and what we might be persuaded to buy.

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