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(VIDEO) AOL's Original Video Slate Sold to GroupM for Canada

04/30/2014 11:31 EDT | Updated 06/30/2014 05:59 EDT

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women.

Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about the reception of digital video by marketers  and the emergence of the new advertising medium.

In addition to the deal with GroupM, AOL announced that Digitas has made program commitments.

More on the Canada/GroupM story here.

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