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Aviva Cohen

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Warner Bros. Should Fund the "Veronica Mars" Film, Not Fans

Posted: 03/13/2013 5:55 pm

Since Veronica Mars ended in 2007, fans of the popular television show have been waiting for the series to get big screen treatment.

On Tuesday, March 13, fans' wishes came true. EW.com reported that Veronica Mars television series creator Rob Thomas and series star Kristen Bell began a Kickstarter fundraising campaign that would guarantee production and distribution of the movie if at least $2 million is collected from the public by April 12.

Thomas explains that Warner Bros. owns the rights to Veronica Mars and they were on board with the project as long as there is enough fan interest to warrant a movie. According to Thomas, if 80,000 of the show's 3-million viewers chip in around $25.00 each, the fundraising goal will be reached. At the time this article was written, the Veronica Mars Kickstarter project already received over $400,000 within a few hours. Why should fans be asked to fund this specific project when Warner Bros. likely has money in the bank to produce the film themselves?


Without asking for any fan support Warner Bros. recently greenlit a movie version of HBO's Entourage which ran from 2004-2011. If Warner Bros. is concerned about fan interest, they should have a look at Kristen Bell's Twitter account which boasts over 970,000 followers versus Entourage star Adrian Grenier's over 268,000 followers. The number of Twitter followers a celebrity accrues is an indication of their popularity among fans. If the Veronica Mars movie would have been produced without a Kickstarter project, surely the stars of series and the Warner Bros. publicity team would have enough influence to spread the word about the movie without asking for donations.

If the Veronica Mars Kickstarter project successfully reaches the $2 million mark, it would be a nice gesture and great PR move for Warner Bros. to give the money back to fans and produce the project regardless. Clearly at that point there would be enough public interest for a Veronica Mars movie without having to take the hard earned dollars of movie-goers.

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04:05 PM on 03/14/2013
They don't want to fund a movie they don't think it going to make a profit, which is a pretty reasonable decision for a public company to make. Honestly, it probably won't make much of a profit. But that's the beauty of it: now it doesn't have to. The only thing the backers expect in return for their contribution is a great movie and some DVDs!
12:35 PM on 03/14/2013
While I understand what you're saying, I would argue there is more than meets the eye here.

As others have pointed out, Kickstarter does give a strong sense of fan interest. You cite Kristen Bell's Twitter followers as interest, but that's hardly an accurate count of those interested specifically in Veronica Mars. Kristen does have a multitude of other projects and not all her followers are just going to be fans (she most likely has a lot of other friends and such in there too).

There's also a cost that comes with distribution and marketing a project. Presumably Warner will take that part on.

The thing that I think people appreciate about Kickstarter is that they can choose whether or not to contribute... and if they do, they feel like they had a hand in making something happen. That's a nice thing for a fan.

Should the movie have been funded this way is a debate that will probably be had by many. But the times are changing and maybe having people dictate what they want to see rather than going with what studios opt to give them isn't such a bad thing.
10:44 AM on 03/14/2013
The problem with your arguement is that you assume big movie studios are rational, logical or have a clue about how to properly handle the properties they have the rigths to. I would argue there is AMPLE evidence that is not the case. The latest "trend" in movies is sequals, spin offs and massive budget garbage.

Second problem is that the tv to movie genre has pretty much bombed over and over in the past. Has there been a single tv show turned into a movie yet that has done well? Combine that with the fact Veronica Mars is very much a cult TV show (think Firefly:Serenity) and of course Warner brothers isn't going to risk their precious shareholder profits.

I actually am very excited, as a fan of the show, to support this. UNfortunately the funding rewards are for US only which sucks. The only problem I see is that the fans who are most likely to see the movie and will fund this will get a DVD of the movie or digital download when it releases. So who is going to see it in theatres? Hopefully they have a plan to appeal to mass audiences the way the TV show didn't for whatever reason.
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Aviva Cohen
01:46 PM on 03/14/2013
I believe they will be opening up the rewards to world wide audiences.
I appreciate your feedback and you also make some good points as to why fans should support the campaign. Thanks for commenting!
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sgillhoolley
Occupy the discussion.
09:09 AM on 03/14/2013
This is really not the issue. Either the fans fund it or it will not happen. It is really that simple. Fans can choose to not get involved.
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ElGorcho
12:22 AM on 03/14/2013
Aviva, you kind of missed the point of the kickstarter campaign. First of all the campaign helps prove to Warners that there is a market for the film. Veronica Mars was a niche program at best, it has a devoted fan base sure, but Warners had no reason to believe that small cult fanbase could translate into real world dollars (I'm not aware of the DVD sales figures but studios are always going to be hesitant to engage in a cult property and more than one indicator for success is better than simply one). I'm assuming there was an agreement between Rob Thomas and Warners that if they could raise 2 million dollars in a timely fashion then Warners would agree to bankroll the picture. Also the campaign allows the hype machine to begin in earnest long before the production begins which can only help the bottom line which less face it, is the bottom line when talking about the movie business.
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11:31 PM on 03/13/2013
Who or what is Veronica Mars
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sgillhoolley
Occupy the discussion.
09:10 AM on 03/14/2013
You couldnt have done some research?
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JackRackem
Just tryin' to have a good time.
09:42 AM on 03/14/2013
2 easy steps:

1. Type www.google.com
2. Type Veronica Mars
10:42 PM on 03/13/2013
Great points Aviva. I'm looking forward to more articles from you in the future!
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06:30 PM on 03/13/2013
Nothing sweeter than other people's money!