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Canadian TV Networks Missing the Boat on Reality Television

Posted: 05/27/11 10:55 AM ET

There's a reason there's so much reality television these days. It's cheap to produce, it's popular and can make boatloads of money with the right format. Unfortunately, Canada's three largest television networks seem to be missing the boat except for a few exceptions.

While CTV and Global, especially, rebroadcast American reality shows such as The Amazing Race, Dancing With The Stars, American Idol, Big Brother, Celebrity Apprentice (and The Apprentice) and America's Got Talent, they've woefully failed to develop shows that we Canadians can take part in as active viewers.

Save for perhaps Dragons' Den, So You Think You Can Dance Canada and Canada's Next Top Model, Canada's contribution to the reality television industry seems relegated to obscure cable channels.

Some may say that's a good thing. I don't.

I've been writing newspaper reviews of American Idol since 2008 and covered Canadian Idol in 2005. There's definitely interest in this country for talent shows that rely on voter participation such as Canadian Idol, which aired for six seasons from 2003 to 2008.

Blaming the severe recession, CTV decided not to air the show in 2009. It's now officially dead. Considering how popular the American and other versions of the show remain, isn't it time that another large-scale Idol-like talent competition was brought back to mainstream Canadian airwaves? Another Canadian Idol or a Canadian version of The X Factor would surely do well.

It's a real shame that our networks have not stepped up to the plate to take on the reality television phenomenon on a larger scale. They don't have to do something completely brainless like the unwatchable Jersey Shore, a show with not an iota of redeeming value, but surely a Canadian version of Big Brother would work?

Canadians love reality television -- it's just too bad it's mostly all American reality television. Don't get me wrong. I watch American reality shows -- but why not piggyback on their momentum and run Canadian versions immediately after the American versions end? American Idol ended in May and Canadian Idol started right after that. Big Brother ends in September and a Canadian version could air from late September until December.

For heaven's sake, more than 9,000 young singers auditioned to be part of Canadian Idol's last season, roughly in line (per capita) with ongoing interest in the United States for American Idol. If ratings dipped over the past couple of seasons of the show, surely a schedule change would have helped, such as airing the show in the fall instead of the summer. After all, viewership in July and August is not great for television as it is.

CBC's Dragons' Den is a big hit and is as good as Shark Tank, its American counterpart. Heck, it even has some of the same dragons, namely Kevin O'Leary and Robert Herjavec. Wouldn't another business-related show such as The Apprentice do well in Canada? It doesn't have to be Donald Trump fronting the show here. What about another business leader? The hard-working, television-friendly and charismatic Frank McKenna would be a good choice -- and definitely a kinder and gentler version of Donald Trump for Canadian audiences. But just as tough!

Reality television may not always be brain food, but it's fun to watch and gets viewers invested in show participants. There's nothing wrong with that.

If reality television is here to stay, don't Canadian networks have a duty and an obligation to get us more involved in caring and rooting for other talented (or at least entertaining) Canadians instead of just watching Canadian commercials during American shows?

Brian Cormier is a writer and communications consultant. He may be contacted by e-mail at brian@briancormier.com. Visit his blog at www.briancormier.com, follow him on Twitter @BrianCormier, or like his Facebook page at www.facebook.com/briancormierreaders.

 
There's a reason there's so much reality television these days. It's cheap to produce, it's popular and can make boatloads of money with the right format. Unfortunately, Canada's three largest televis...
There's a reason there's so much reality television these days. It's cheap to produce, it's popular and can make boatloads of money with the right format. Unfortunately, Canada's three largest televis...
 
 
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tippisheadrun
Get 2 birds stoned at once
04:56 PM on 05/31/2011
I am metaphorically standing on the dock watching the Reality T.V. boat leave our shores and can honestly say that this is one boat I missed on purpose and hope never docks again.
12:38 PM on 05/31/2011
Most domestic television relies on subsidies from the government. I work in the film and television industry and I do not want my tax dollars spent on reality programming. Canadians already pay for US reality nonsense with their cable subscriptions and they can choose to watch it if it suits them.
12:26 PM on 05/30/2011
reality TV is one of the reasons I got rid of my cable...no Canada does NOT more reality TV
01:54 PM on 05/29/2011
Reality shows are also a symptom of the U.S.'s new attack on unions. Script writers, production people,etc. - all union. Sure, you get a show that's cheap to produce, and the viewer population who've been spoon fed this garbage have had their collective I.Q.'s dumbed down so much can't discern what's truly worthwhile anymore so you get a popular show. But please, if you value your middle class and your society's reputation for being smart and level-headed, you will not wish reality TV upon yourselves.
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logicanada
Blogger, radio co-host, writer, editor, voice-over
11:25 PM on 05/28/2011
I've been writing newspaper reviews of American Idol since 2008 and covered Canadian Idol in 2005. . .

No one is interested in reality tv or your reviews of it. Too bad. So sad. Get a real job. Bye now.
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logicanada
Blogger, radio co-host, writer, editor, voice-over
11:22 PM on 05/28/2011
Reality Television is an oxymoron.
02:15 PM on 05/28/2011
First, aren't many American reality shows based on British or European reality shows? And, second, is this whole article an exercise in sarcasm?
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Ascoli
08:24 AM on 05/28/2011
Do we need so much stupidity reaching our brains?
Must we become 'dumbed-down Americans'?
Evolve folks.
Evolve.
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mlrlmsw
07:17 AM on 05/28/2011
Don't do it or Canadians will become as dumb and rude as Americans who watch reality tv. Most shows, excluding the true talent contests, rot the soul.
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03:53 AM on 05/28/2011
I get the feeling that the writer was drooling as he wrote this article. I've never seen anyone get so seemingly excited over "reality" TV. When I saw the headline to this story, I honestly thought that this would be some kind of sarcastic view on "reality" TV. Sad to say I was wrong. As for "reality" television being here to stay, I seriously hope that it doesn't happen.
02:13 AM on 05/28/2011
Reality TV is mindless and thankfully our networks recognize that most Canadians can do without. Canadian idol was a joke and should never come back.
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cwebster
predominantly exasperated
10:10 PM on 05/27/2011
Can I just say that I'm glad Canada is "missing the boat"? I HATE reality shows.
chinchilla
They say I need to write something here.
07:51 PM on 05/27/2011
There's a reason there's so much reality television these days. It's cheap to produce, it's popular and can make boatloads of money with the right format.
==========================================

Now try some real honesty and let's discuss the downside of reality TV.

It dumbs down viewers to the point that they believe Snooki's opinion on political matters is important and educated. (During an interview with Meghan McCain for The Daily Beast, the smallest Jersey Shore guidette told the senator's daughter that she voted for McCain in 2008 because, "he was really cute and I liked when he did his speeches.")

By the way, Google McCain, Snooki and tax for more of Snooki's "discerning" reasons for voting Republican.

Once you can defend this crap then feel free to continue a discussion on other downsides of reality TV.
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SamSeven
You're either with Humanity or you're not.
01:23 PM on 05/27/2011
There's no shortage of reality shows! This tv fad hasnt disappeared yet. Im mean what happened to people living in reality then watching people getting humilated on TV. Im all for Dragons Den because that encourages people to invent things and help the economy. Junkyard Wars was educational and beneficial. It shows how crafty human beings are with the crap they throw away. Survivor should have stopped long ago as well as Dancing with the Stars, American Idol and another variation of the 'Gong Show' out there. All the other shows out there are fluff like Real Housewives of..whatever, it shows an upper elite soap opera. Blah!
01:04 PM on 05/27/2011
I feel like I am hallucinating. Is this article arguing in favor of reality shows? I strongly feel that reality-shows are anything but, and play a role in the dumbing down of our society. "Idiosyncrasy" here we come!