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Did Corporate Agribusiness Celebrate Christmas?

12/29/2016 01:46 EST | Updated 12/29/2016 01:51 EST
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Office interior with confetti on the floor

Christmas is now over. But what was it really all about? While Christmas celebrates the birth of Jesus Christ on December 25, that date was probably originally chosen due to the winter solstice on the ancient Roman calendar or because of one of the various other ancient seasonal festivals and celebrations around that time.

Aside from the date, early Christianity also annexed many traditions (see this and this). Places where pagan gods proclaimed revelations became shrines and temples became churches. Ancient superstitions were played on and used to good effect. In some European countries, old myths and festivals were modified and passed off as Christian, and gods and heroes were incorporated into the pantheon of Christian saints.

Today, Christmas combines evergreen decorations and feasting from pagan times. For instance, the origins of the Christmas tree, Yule log and wreaths can all be traced back to pagan beliefs and practices that were rooted in rural communities.

Many of the ancient rituals and celebrations that Christianity incorporated helped humans come to terms with some of the most basic issues of existence (death, fertility, good, evil, love, hate, etc.) and also served to sanctify their practical relationship with the natural environment and its role in sustaining human life. The planting and harvesting of crops and various other seasonal activities associated with food production thus became central to various beliefs and customs. For example, Freyfaxi marks the beginning of the harvest in Norse paganism, while Lammas or Lughnasadh is the celebration of the first harvest/grain harvest in Paganism and Wicca and by the ancient Celts.

Humans celebrated nature and the life it gave birth to, even if they did so by using concepts, practices and belief systems that would appear alien by today's standards. Ancient beliefs and rituals were imbued with hope and renewal, and people had a necessary and immediate relationship the sun, seeds, animals wind, soil and rain and the changing seasons that nourished and brought life.

Discussing Britain, Robert W Nicholls explains:

"The cults of Woden and Thor were superimposed on far older and better-rooted beliefs related to the sun and the earth, the crops and the animals, and the rotation of the seasons between the light and warmth of summer and the cold and dark of winter... whatever the name of the great god who for the moment was favored by the state rulers, whether Mithras or Woden - or Christ - the old practices, so essential for the fertility of the crops and for good luck in life, were maintained in farming communities until Christian decrees and the feudal system led to their final attrition."

We need look no further than India to appreciate the important relationship between culture agriculture and natural world, not least the vital importance of the monsoon and seasonal planting and harvesting. Rural-based beliefs and rituals steeped in nature persist. These are bound to traditional knowledge systems where livelihoods, the seasons, food, cooking, nutrition, seed exchange, health care and the passing on of knowledge are all inter-related and form the foundations of culture and the essence cultural diversity within India itself.

Foreign corporations seek to capture and hollow out the system of food production from seed to plate.

Similar knowledge systems and customs have been lost in the West. They are also under direct threat across the world as foreign corporations seek to capture and hollow out the system of food production from seed to plate.

Although the roots of Christmas lie in the commemoration of ancient rural ways which centred on humanity's relationship with the natural environment, it has pretty much become a festival for an urban, media-manipulated population for whom the original customs and beliefs have been lost.

The ultimate irony (and hypocrisy) is that Christmas is now cheer-led and celebrated by a consumer capitalism whose corporations are destroying the environment through, for example, the genetic engineering of crops, the drenching of soil with agrotoxins, the eradication of indigenous cultures and agriculture and the privatization of land, seeds and water. And they are doing this by "playing god."

In the 1950s, Union Carbide produced a series of images that depicted the company as a "hand of god" coming out of the sky to "solve" some of the issues facing humanity. One of the most famous images is of the hand pouring agrochemicals on Indian soils. As Christianity co-opted traditional pagan beliefs to achieve hegemony, corporations have also sought to depict themselves in a god-like, all-knowing fashion.

But instead of using spiritual/religious ideology to secure compliance, they have relied on neoliberal economic dogma and have co-opted science and scientists whose appeals to authority (not logic) have turned them into the high priests of modern society.

We see the use of cynical lies to corrupt India's food system with genetically modified seeds.

Whether it is fuelled by Bill Gates, the World Bank's neoliberal-based rhetoric about "enabling the business of agriculture" or the World Economic Forum's "Grow" strategy, in terms of agriculture, the implication is that the world's farmers must be "helped" out of their awful "backwardness" by the West and its powerful corporations.

And what is the result?

We see the capturing of markets and global supply chains for the benefit of transnational corporations involved in food production. We see the destruction of natural habitat in Indonesia to produce palm oil. We see the use of cynical lies to corrupt India's food system with genetically modified seeds. We witness the devastating impact on farmers and rural communities. We see the degradation of soils, health and water resources.

And we also see the transnational corporate commercialisation and displacement of localised productive systems: systems centred on smallholder/family farms that are more productive and sustainable, produce a healthier and more diverse diet, are better for securing local and regional food security and are the life-blood of communities.

No doubt corporate boardrooms will echo with seasonal greetings over last week or two. The same boardrooms adorned with the evergreen decorations from ancient times that were once used to pay homage to nature.

The same boardrooms where plans for the ongoing destruction of livelihoods and the natural environment goes hand in hand with arrogance and corporate imperialism.

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