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A Win at the Women's World Cup Isn't a Win For Women's Rights

06/26/2015 08:05 EDT | Updated 06/26/2016 05:59 EDT
JEWEL SAMAD via Getty Images
Forward Sydney Leroux of the USA (R) vies for the ball with Australian defender Servet Uzunlar during the Group D match of the 2015 FIFA Women's World Cup between the USA and Australia at the Winnipeg Stadium on June 8, 2015, in Winnipeg, Manitoba. AFP PHOTO/JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)

Last week, my six-year-old daughter -- decked in blue from head to toe -- cheered France to victory at the FIFA Women's World Cup. In our house, we will continue to root for France in this Friday's quarter finals. And we're also cheering for something bigger: a female athlete's freedom to play.

A freedom that not all women enjoy.

But first, the good news: Even in my own life, I have seen positive change when it comes to womens' rights in sports. The year I was born, Brazilian women were still banned from playing soccer, a sport that was considered too masculine for women to watch, let alone play. Yet, in the 2015 Women's World Cup, the Brazilian women's soccer team finished amongst the top 16 women's teams in the world. In many ways, this is a success story -- a sign that the times have changed for women and girls.

Now for the bad news.

The right for women to play and attend sports is still, very literally, not an equal playing field. We have only to look as far as the complaint that female FIFA athletes filed to the Human Rights Tribunal of Ontario to know this is true. But, sadly, we cannot stop there.

Just last November, a woman in Iran was arrested for the "crime" of attending a volleyball match, defying a ban that was only partially lifted this spring. In Pakistan, a female squash player had to disguise herself as a boy to avoid violent threats against her and her family. Brazilian women on the soccer pitch still face rampant sexism and, back to Canada, we know that only 35 per cent of Canadian women ages 15-19 participate in sports, compared to 65 per cent of men.

It is imperative that we leverage this moment of international attention to female athletes to highlight the women and girls who are denied access to sports. Most importantly, we must view women's global engagement in sports as a human rights issue.

To be sure, the right to attend a volleyball game and the right to report one's own rape (all crimes in some countries) are not equal injustices. We must (and, at The MATCH International Women's Fund, we do) advocate for a woman's right to sexual and reproductive health and the right to live free of violence. But I argue that the ban on attending a sporting event is a mirror for larger injustices against women that, like volleyball and soccer, are a part of everyday life.

In other words, we must not mistake a win at the World Cup as a win for women's rights. In fact, just last Wednesday as my Canadian daughter sat in the stadium cheering France to victory, men in Tehran were protesting women being allowed--in very limited numbers--inside Iranian stadiums. We have a long way to go.

But, as a mother and also as the Executive Director of Canada's only international women's fund, I do remain hopeful.

Despite threats, bans, and persistent inequality, women continue to innovate and inspire through sports. When bicycles are banned on the streets of Kabul, girls pick up skateboards and shred in their headscarves. In the slums of Nairobi, girls don boxing gloves, not only to develop a wicked right jab but also to knock out threats like early forced marriage and sexual assault. Women from Saudi Arabia emerge from underground gyms to participate in the Olympics, and North American organizations like Women Deliver have teamed up with experts around the world to ensure that girls are in the game, addressing global concerns about the health, nutrition, and safety of women and girls.

At my house, we may be cheering for les bleus during the quarter finals but, every day, we are champions for much larger, life or death wins for women's rights. I ask that you join us in this pursuit.

After all, on and off the soccer field, these are the goals and the wins that truly count.

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FIFA Women's World Cup 2015