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Jordan Whelan

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How Rob Ford Inspired Me to Create a Television Show

Posted: 08/13/2013 8:35 am

In the interest of full disclosure, Rob Ford used to be a colleague of mine.

Not in the traditional "just us gals", bento box sharing, Friday power lunch kind of way. But on paper, we go way back.

I chatted with him three times, worked with him once and nearly soiled myself more times than I can remember when his promotional faux cardboard cutout seemed to animate among the unlit hallways of morning radio.

Now, I have a muffin basket with Rob Ford's name on it as he is the most unlikely of inspirations which lit my creative fire.

I left my job at a top Toronto radio station two weeks ago because I wanted to create a TV show that shifts power from the suits to the people, a show that harnesses the power of the millions of incredible ideas floating around the heads of all of us from soccer moms to Joe the Plumber to Paris Hilton. Wait, except that last one.

After watching Gawker's Indiegogo campaign successfully raise enough money to purchase what was thought to be a video of Rob Ford smoking crack cocaine I was in awe. To think that thousands would fund the unproven with their sole reward being intrinsic, well, that set my gears grinding.

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But this show had to be different. The show had to move beyond campaigns bubbling around on cyberspace and towards a symbiotic relationship, one that had to include the reigning platform and magic of television.

Secondly, the next great idea had to be free from financial constraints, donor fatigue and karate chop all of the negative things I have read about the industry.

Those stigmas mostly come from disgruntled campaigners that don't have the resources to parade their ideas to a large audience. According to industry stats, many crowd funding campaigns are only able to achieve about 20% of their funding goal, mostly from friends and family. Getting them to the proverbial masses was my elusive goal.

But the biggest hurdle is driving campaigns forward is the associated perks. For projects that offer intangible perks such as a 'thank you' on Twitter or a credit in a movie, contributions rarely tally more than a token dollar or two...and you'll need a lot of contributors at those levels to crack your funding goal.

That's where sponsored funding perks make sense. People will contribute more, even to a stranger's project, if there's added value connected to the positive feelings they'll get by helping make someone's dream come true.

Basically, a supporter can contribute $50 and receive a $50 gas or grocery voucher that has been purchased by us at a discount from one of our show sponsors -- the difference between the discounted cost and the face value of the voucher goes into the campaign's funding bucket.

Contributors will feel good about helping launch a great idea they believe in, and can do so by simply contributing a sum of money in return for a gift card or voucher of equal value they can use to make everyday purchases they already intend to buy.

Most individuals have a budget for this kind of giving, so if you make contributing a no-brainer, then people can afford to support any project they believe in.

Many are predicting crowd funding could eclipse the role of venture capitalists in the coming years.

The power is shifting from the "suits" to democracy and the people and it's going to be one hell of a ride.

The Crowd Funder show will launch in Southern Ontario, Toronto and Western New York on the local Fox affiliate to an estimated 3 million households starting September 22nd, with the rest of Canada and the United States rolling out right after.

Those interested are invited to apply on our website at: www.crowdfundershow.com

Loading Slideshow...
  • 'Wrecking Ball' Ford

    Check out <a href="http://www.youtube.com/watch?v=gfXPPjCMLOI" target="_blank">the soundtrack</a>. <a href="http://imgur.com/pDO1anT" target="_blank">From Imgur</a>

  • Drinking And Driving

    We saw that, Rob. <a href="http://www.buzzfeed.com/bennyjohnson/let-wrecking-ball-show-you-the-true-beauty-of-rob-ford" target="_blank">From Buzzfeed</a>

  • Muuah!

    Ford blows us a kiss. <a href="http://twitchy.com/2013/11/08/the-gif-that-keeps-on-gifing-15-hilarious-must-see-rob-ford-moments/" target="_blank">From Twitchy</a>

  • Ford vs. Hulk Hogan

    We still can't believe he won, either. <a href="http://www.buzzfeed.com/bennyjohnson/let-wrecking-ball-show-you-the-true-beauty-of-rob-ford" target="_blank">From Buzzfeed</a>

  • Bongos

    <a href="http://o.canada.com/news/rob-ford-toronto-summer-of-ford/" target="_blank">Best summer ever</a>. <a href="http://i.imgur.com/AiflEHJ.gif" target="_blank">From Imgur</a>

  • Flashdance

    He's got the moves like Jagger.. He's got the moves like Jagger. <a href="http://www.postcity.com/Eat-Shop-Do/Do/November-2012/In-tribute-of-GIF-being-the-word-of-the-year-heres-our-favourite-Toronto-GIFs/" target="_blank">From PostCity</a>

  • Self-Fumble

    Invisible defenders take down the mayor with an invisible tackle.

  • Foiled By The Jedi

    <a href="http://i.imgur.com/JrKal.gif" target="_blank">From Imgur</a>

  • Falling Off The Scale

    Did we mention this <a href="http://www.huffingtonpost.ca/2011/12/12/rob-ford-ballet-nutcracker-toronto_n_1143708.html" target="_blank">man once performed in a ballet</a>? From <a href="http://robfordfalls.tumblr.com/">Rob Ford Falls Tumblr</a>

  • Running Man

    That's one way to deal with reporters. <a href="http://fordfortoronto.mattelliott.ca/misc/ford-ani/all-ani.html">From Ford For Toronto by Matt Elliott</a>

  • Maniacal Laugh

    Muhahahahaha <a href="http://fordfortoronto.mattelliott.ca/misc/ford-ani/all-ani.html">From Ford For Toronto by Matt Elliott</a>

  • Maniacal Laugh II

    Muhahahahahahahahahahaha <a href="http://fordfortoronto.mattelliott.ca/misc/ford-ani/all-ani.html">From Ford For Toronto by Matt Elliott</a>

  • Robbie Boo Boo

    <a href="http://www.cbc.ca/22minutes/videos/clips---season-20/robbie-boo-boo.html" target="_blank">"22 Minutes" strikes again</a>. From <a href="http://thishourhas22minutes.tumblr.com/post/34114355293/22-minutes-discovers-mayor-rob-fords-new-honey">This Hour Has 22 Minutes</a>

  • Word Vomit

    Who needs words when you can just <a href="http://www.huffingtonpost.ca/2013/04/02/rob-ford-vomit-noise-video_n_3001086.html" target="_blank">pretend to vomit</a>? <a href="http://imgur.com/gwV7q2h" target="_blank">From Imgur</a>

  • Time For His Close-Up

    Rob Ford proves you can run <em>from</em> the media, you can run <em>into</em> the media, and sometimes, you can do both at the same time. <a href="http://imgur.com/r/funny/nATPNJb" target="_blank">GIF from Imgur</a>

  • Bitchin' Sweater

    Bonus image. Want. <a href="http://imgur.com/xtxz2" target="_blank">Thank you Imgur</a>

  • NEXT: The Many Faces Of Ford

  • Toronto Rob Ford, right, gestures to Councillor Paul Ainslee in the council chamber as councillors look to pass motions to limit his powers in Toronto on Monday, Nov. 18, 2013. Blasting what he called a "coup d'etat," Ford said voters should be able to pass judgment on him, not his fellow councillors.

  • Toronto Mayor Rob Ford (centre) dances with participants ahead of the Toronto Caribbean Carnival in Toronto on Saturday July 30, 2011.

  • Toronto City Mayor Rob Ford, left, celebrates after defeating wrestler Hulk Hogan in an arm-wrestling match to promote Fan Expo in Toronto on Friday, Aug. 23, 2013 .

  • Twenty-two month-old Micah MacMilan reacts as he is picked up by Toronto Mayor Rob Ford while Ford was signing bobblehead dolls in his likeness at City Hall in Toronto on Tuesday November 12, 2013.

  • Toronto Mayor Rob Ford holds up a replica Grey Cup as he attends the Toronto Argonauts and Hamilton Tiger-Cats CFL Eastern Conference final football game in Toronto on Sunday, Nov. 17, 2013.

  • Toronto Mayor Rob Ford laughs with fans as he attends the Toronto Argonauts and Hamilton Tiger-Cats CFL Eastern Conference final football game in Toronto on Sunday, Nov. 17, 2013. Ford showed up at Sunday's Canadian Football League playoff game, despite a request by the league's commissioner that he stay away.

  • Canadian recording artist Drake, left, and Toronto Mayor Rob Ford laugh at a news conference announcing that Toronto will host the 2016 NBA All-Star game, in Toronto, Monday, Sept. 30, 2013.

  • Toronto Mayor Rob Ford displays a milk moustache as he takes part in voting with city council members in Toronto on Thursday, Nov. 14, 2013.

  • Toronto Mayor Rob Ford watches from the sidelines near the Argos bench during a CFL football game between the Toronto Argonauts and Calgary Stampeders in Calgary on Saturday, August 18, 2012.

  • Toronto Mayor Rob Ford poses for photographs inside a giant shark mouth while attending the grand opening of the Ripley's Aquarium of Canada in Toronto on Wednesday, Oct. 16, 2013. After two years of construction, delays and (Canadian) $130 million in costs, Ripley's Aquarium of Canada opened to the public Wednesday.

  • City of Toronto Mayor Rob Ford poses for a photo opportunity with other dignitaries in a shark's jaws at the opening of Ripley's Aquarium of Canada in Toronto on Wednesday, October 16, 2013.

  • Toronto Mayor Rob Ford is hoisted into the air by his Don Bosco Eagles team after winning the Metro Bowl quarter-final at Birchmount Park in Toronto, Thursday Nov. 15, 2012. A civil trial hearing in which the mayor is accused of libel against a restaurant owner went on without him.

  • Toronto Mayor Rob Ford (center) smiles as he officially opens the refurbished Sunnydale rink with Toronto Maple Leafs' coach Ron Wilson (right) and other dignitaries who were on hand as well as the Toronto Maple Leafs who practiced on the outdoor rink in Toronto on Wednesday, January 4, 2012.

  • Toronto Mayor Rob Ford grabs the Grey Cup by the handles during a parade celebrating the Toronto Argonauts victory in the Grey Cup final in Toronto on Tuesday November 27, 2012 .

  • Rob Ford Meets Butter Rob Ford

    <a href="http://www.huffingtonpost.ca/2012/08/31/rob-ford-butter-sculpture-ex-cne_n_1846616.html" target="_hplink">Toronto Mayor Rob Ford comes face to face with a butter sculpture of himself at the Canadian National Exhibition</a>.

  • Butter Rob Ford

    As part of an exhibition at the CNE, Toronto-based artist Olenka Kleban has made a <a href="http://www.huffingtonpost.ca/2012/08/24/butter-rob-ford-sculpture_n_1828527.html" target="_hplink">butter sculpture of Toronto's mayor</a>.

  • Toronto Mayor Rob Ford hoists the Grey Cup on stage with Toronto Argonauts players while celebrating the team's Grey Cup victory in downtown Toronto on Tuesday, Nov.27, 2012.

  • Toronto Mayor Rob Ford stands at the door to his office as he waits for an elevator in Toronto on Thursday November 14, 2013.

  • Mayor Rob Ford speaks at city council in Toronto on Wednesday, Nov. 13, 2013.

  • Nov. 13 2013. Toronto mayor Rob Ford during the afternoon session as councillors continued to debate a motion asking mayor Rob Ford to apologize to Torontonians for misleading therm about his use of crack cocaine.

  • Toronto Mayor Rob Ford speaks to his Don Bosco Eagles team during the Metro Bowl quarter-final at Birchmount Park in Toronto, Thursday, Nov. 15, 2012.

  • In this Tuesday, Nov. 12, 2013 file photo, Toronto Mayor Rob Ford holds a bobblehead doll depicting him at Toronto City Hall. An electoral map of the 2010 mayoral election shows that Ford's voter base resides mainly in a more conservative constituency than the downtown electorate.

  • Toronto Mayor Rob Ford (left) and city councillor Michelle Berardinetti (right) smile on stage during a performance of the Nutcracker in Toronto on Saturday, December 10, 2011. (THE CANADIAN PRESS/Pawel Dwulit)

  • Toronto Mayor Rob Ford jumps on stage dressed as a Cannon Doll during a performance of the Nutcracker in Toronto on Saturday, December 10, 2011. (THE CANADIAN PRESS/Pawel Dwulit)

  • Rob Ford's ballet debut

    Toronto Mayor Rob Ford acts on stage dressed as a Cannon Doll during a performance of the Nutcracker in Toronto on Saturday, December 10, 2011. (THE CANADIAN PRESS/Pawel Dwulit)

  • City of Toronto Mayor Rob Ford addresses the media outside office in Toronto on Thursday, Nov. 7, 2013, after the release of a video. A new video surfaced showing Ford in a rage, using threatening words including "kill" and "murder."

  • Toronto Mayor Rob Ford emerges from his office holding slices of a birthday cake to offer to members of the media at city hall in Toronto on Tuesday May 28, 2013.

  • Toronto Mayor Rob Ford arrives at City Hall in Toronto amid allegations of crack cocaine use on Friday May 17, 2013, in Toronto. Published reports say a video appears to show Ford smoking crack cocaine. Ford called the allegations ridiculous.

  • Toronto City Mayor Rob Ford watches players from Don Bosco Eagles, the High School team he coaches, warm up before they compete against the Huron Heights Warriors in the Metro Cup in Toronto on Tuesday November 27, 2012 Those whose antics threaten to besmirch the party name normally don't get a second chance with Canada's federal Conservatives. Not so, it would seem, for Toronto Mayor Rob Ford.

  • Toronto Mayor Rob Ford carries the Pan American games flag in Omnilife Stadium during the closing ceremonies of the 2011 Pan American Games in Guadalajara, Mexico on Sunday, Oct. 30, 2011. Toronto will host the games in 2015.

  • Toronto City Mayor Rob Ford reacts after Don Bosco Eagles, the High School team he coaches, lost 28-14 to Huron Heights Warriors in the Metro Cup in Toronto on Tuesday November 27, 2012.

  • Toronto Mayor Rob Ford talks to a staff member at city hall in Toronto on Wednesday November 6, 2013.THE CANADIAN PRESS/Chris Young

  • Toronto Mayor Rob Ford addresses reporters at City Hall in Toronto on Tuesday November 27, 2012.

  • Toronto Mayor Rob Ford briefly takes the stage to greet the crowd as part of the New Years Eve celebrations at Nathan Phillips Square in Toronto on Monday, December 31, 2012.

 

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