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Joshua Ostroff

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Why Fruit Juice Is the Real Health Killer

Posted: 01/25/2013 3:39 pm

Soda pop has gone from being a cute nickname for the dreamiest character in The Outsiders to the bogeyman of New York mayor Michael Bloomberg's administration, which last fall banned the sale of "large sodas and other sugary drinks."

At the time, Bloomberg boasted, "This is the single biggest step any city, I think, has ever taken to curb obesity." While perhaps true, the billionaire mayor seriously oversold his 16-plus oz. ban, since the bylaw will not affect fruit juices or dairy-based drinks like chocolate milk.

Yes, soft drinks are still consumed in too-huge quantities but, at this point, all parents know that they're bad for their kids. They may still serve soda, but long gone are the days when even my yoga-teacher hippie mom would pick up cases of supernaturally coloured Pop Shoppe drinks. Jolt Cola, which proudly launched in the mid-'80s with the slogan "all the sugar and twice the caffeine," is long bankrupt. Times have changed. Just as smokers know smoking is bad for them, soft-drink junkies know they really shouldn't be downing the fizzy stuff.

Infinitely more insidious, however, is juice.

Like Bloomberg, many parents consider juice to be a healthy beverage, but calorie-wise it has "drop for drop the same as soda pop," according to Ottawa-based family doctor, University of Ottawa prof, and Weighty Matters blogger Yoni Freedhoff, who also cites an Australian study that found juice can double the risk of obesity in children 4 to 12. Yes, double.

Why? Essentially, fruit juice is sugar water with vitamins and minerals--and it boasts about four to five teaspoons of sugar per glass, unless you're talking grape juice, which has considerably more. And that's for no-added-sugar, 100 per cent pure juice, not the faux fruit "drinks" that brag about including a small percentage of real juice.

Yes, assailing the evils of all-natural fruit juice seems totally counter-intuitive, because fruit is healthy, right? Yes, whole fruit still has all the fructose-based calories, but you consume far less of them than in squeezed form--a single glass of juice is composed of five or six stomach-filling apples--and it comes with a vital fibre that limits the absorption of sugar.

What you need to do as a health-conscious parent is give your children water and actual fruit, and treat juice as just that: a treat. If you wouldn't give your kid Coca-Cola, then you should also think twice about giving 'em OJ.

The Globe & Mail found a cup of orange juice had 23 grams of sugar while a can of Coke had 26 grams of sugar, if fewer total calories. But because juice is considered healthy, it's an even bigger danger as the American Association of Pediatricians found in their study, "The Use and Misuse of Fruit Juice," that parents don't restrict its consumption in the way they would with pop.

My three-year-old, Emile, eats fruit every day ranging from apples and apricots to berries and bananas to peaches and pears, just as the Canada Food Guide (and, y'know, common sense) recommends. But while the CFG seems to think that fruit juice is a fine alternative to real fruit, my wife and I just don't serve it. E's had it before--juice boxes at birthday parties or little cups at daycare recitals--but we simply don't have it the house. He drinks either water or milk because those are the only options we give him.

As a treat, however, we do have "chocolate milk"--or at least what E thinks is chocolate milk. In reality, it is unsweetened coco-flavoured almond milk, which contains zero grams of sugar compared to 25 grams in Sealtest brand chocolate milk and 29 grams in Nesquick, the Nestle drink with the bunny-rabbit mascot designed with kids in mind. (I'd also recommend almond butter over peanut butter--tastes just as yummy but is considerably healthier.)

Another treat option splits the difference between fruit juice and fruit--and it's squeezable. Products like GoGo squeeZ are 100 per cent fruit-based, and mushed--like applesauce--into a single-serve pouch (though they still have some juice concentrate). While not as healthy as plain ol' fruit because it is a processed product, it's still convenient as an occasional treat. (We keep one in the car for emergency meltdown prevention while driving.) One GoGo squeeZ applesauce packet has 60 calories, 12 grams of sugar, and 1 gram of fibre compared to the 130 calories, 24 grams of sugar, and zero fibre in a glass of apple juice.

Dr Robert H. Lustig, pediatrics professor and infamous author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity and Disease, wrote in Time magazine about the toxicity of fructose in high doses. He says it affects the brain's pleasure centre, like alcohol, and that "in animal studies, fructose causes the four criteria of addiction: bingeing, withdrawal, craving, and sensitization to other addictive substances (meaning after chronic exposure to sugar, it's easier to get hooked on another drug)."

Small amounts of sugar in, say, fruit is fine (largely thanks to the accompanying fibre), but the amount of sugar people consume nowadays is simply dangerous--an amount that Lustig says has jumped from four to 22 teaspoons a day since 1990. This is why childhood obesity now impacts 26 per cent of Canadian kids (or 1.6 million of them), and a third of American ones.

So yes, fruit juice is better for you than soft drinks on a glass-by-glass basis because of natural vitamins and minerals--though, often, they're added back in, along with "flavor packs," after processing removes them, a circumstance that's made Tropicana the subject of lawsuits over its "all natural" OJ labeling. But the minor nutritional benefits are dramatically outweighed by the major danger of too much sugar. And the fact that the industry has tricked people into thinking fruit juice is healthy makes it, in my view, worse.

Consider it the nutritional equivalent of that Keyser Söze quote: "the greatest trick the Devil ever pulled was convincing the world he didn't exist."

Loading Slideshow...
  • Artificial Colours

    There's a reason why most sugary treats give us a rush. Hidden artificial colours in foods can cause hyperactivity and headaches, says <a href="http://enlightenedlife.ca/">holistic nutritionist Danielle Felip</a>.

  • Bleached White Flour

    Found in most white breads, bleached white flour is usually stripped of nutrients and fibre and adds little value to our diets, Felip says.

  • High-Fructose Corn Syrup

    This ingredient is found in most processed foods, including lunch meats, and has no nutritional value, Felip says. It has also been linked to increase risks of type 2 diabetes, and overconsumption can be damaging to our livers.

  • Artificial Sweeteners

    Artificial sweeteners give food that sugary taste that is also quite addictive. But Felip says that artificial sweeteners are usually chemically derived and have been linked to migraines and even cancer.

  • BHT (Butylated Hydroxytoluene)

    BHT or butylated hydroxytoluene is often added to most processed foods to preserve fats. Felip says overconsumption of this chemical can cause allergic reactions on the skin.

  • Partially Hydrogenated Oil

    Partially hydrogenated oils (which are often found in cake mixes, peanut butter and baked goods) can decrease good cholesterol levels, are linked to heart disease and are hard for the body to dissolve, Felip says.

  • MSG

    MSG (monosodium glutamate) is a food additive that is found in many foods, especially in fast food restaurants. Felip says MSGs often overexcite our nerve cells in the brain and can even (eaten in large amounts) cause brain cell death. On top of that, MSGs also can lead to exhaustion after a big meal.

  • Sodium Nitrate And Sodium Nitrite

    Sodium nitrates and nitrites are <a href="http://culinaryarts.about.com/od/seasoningflavoring/a/nitrates.htm">chemical compounds commonly found in meat products like bacon and hot dogs</a>, according to about.com. Nitrates and nitrites can affect the way your body uses sugar and may increase the risk of diabetes and colorectal cancer, Felip says.

  • Sodium Benzoate

    Sodium benzoate is a chemical preservative that is used to prevent the growth of bacteria in foods like jams, fruit pies and soft drinks. "It can also deprives our cells of oxygen and weakens the immune system," Felip says.

  • Sulphites

    Sulphites are food additives used to preserve food colour and prolong shelf life in many food products including canned fruits, frozen fries and soy products. Felip says sulphites can cause allergic reactions and flushed faces and <a href="http://www.hc-sc.gc.ca/fn-an/securit/allerg/fa-aa/allergen_sulphites-sulfites-eng.php">swelling of the eyes, face, tongue among others.</a>

 

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12:42 AM on 01/30/2013
this is ridiculous. we are talking about a multitude of different sugars, each with a different chemical composition and different effects on the body. milk contains milk sugar, also known as lactose. fruits contain fructose. sucrose (granulated sugar, found on restaurant tables) is cane sugar.

the guy who is writing this article is feeding his kid fruits that contain sugar. and he claims he's not feeding his kid sugar. whatever.
05:07 PM on 01/28/2013
I bought a juicer a few years ago. You had to put 4 oranges in to get a full-size glass. But I also hear milk is bad too, especially skimmed milk because of the elevated sugar content. Seems the more fat we take out of our diet the fatter we get.
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AcunningDisguise
magnus gigas caput
09:20 PM on 01/28/2013
Depends where your milk is from and what is in it! Straight from the cow it comes with additives in it not to mention the _uss.
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02:06 PM on 01/28/2013
Perhaps the author should have differentiated between frozen concentrate and actual fruit juice. The latter is a much healthier option than either soda or frozen juice.
Oddly, energy drinks - which have proven to be fatal in some cases - are not mentioned here.
10:36 PM on 01/28/2013
I don't think anyone really considers energy drinks to be healthier alternative to pop.
11:46 PM on 01/28/2013
As far as sugar content goes, which is my focus here, fresh-squeezed juice is no better for you than frozen concentrate.
02:03 PM on 01/28/2013
Does anyone remember the size of a juice glass from around 1966? It was tiny. Maybe 4 ounces. I remember them from my first restaurant job, sometimes even served with the small glass on a saucer. I can't remember when we decided that a serving size was a tumbler full.
05:10 PM on 01/28/2013
Well maybe not 1966 but I do remember those small orange juice glasses. Later you could get a small or a large. Now everything is big. I inherited some dinner plates from my grandmother (1950s I think). They are the size of modern side plates.
01:50 PM on 01/28/2013
I'll still give my kids fruit juice over soda any day of the week, it's really a no-brainer. May have as much calories but at least it has some vitamins, about 10 times less sodium and there is no study suggesting its sugars are toxic to humans.
Toxicity of refined sugar articles:
http://www.globalhealingcenter.com/sugar-problem/refined-sugar-the-sweetest-poison-of-all
http://www.telegraph.co.uk/health/9062809/Can-sugar-really-be-toxic-Sadly-yes.html
http://www.cbsnews.com/video/watch/?id=7403942n
http://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html?pagewanted=all&_r=0

and 100s more on google...
12:56 PM on 01/28/2013
Yes ideally, many kids drink too much pop & too many sugary juice drinks.

But in many children, the challenge is around getting those into those kids. In my sons case, no amount of coaxing can get him to eat many vegetables or fruit. Disguising it works sometimes but the reality is that many parents have to make choices.

As long as one reads labels & gets the lowest sugar amount/highest % of juice along with as balanced a diet as one can manage, one is doing well.
05:19 PM on 01/28/2013
I recently started buying food items with just one ingredient. It's pretty hard to do but it's worth the health benefits. I can't imagine raising a family on this idea though. When I checked out at the grocery store the lady thought I was diabetic. The person behind me had big plastic bottles of pop, several bags of chips, an enormous bag of toilet paper and two kids.

If you read the labels you will notice they put fructose in everything from ketchup to low fat cottage cheese.
09:21 PM on 01/28/2013
I do read labels & it extends my shopping trip by about 50% in time. Many people don't even read expiry dates. When I find many expired items, I have a conversation with the mgr & follow up with an email to HQ. We need to be more demanding in what we consume & what & how food is made for us.
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12:24 PM on 01/28/2013
It would be great to also educate the masses on acidity and alkalinity and the effects of both on the human body. Fruit in general is extremely acidic as is fruit juice which is easily consumable. I don't touch it. Most would be astonished at learning what would happen if they moved out of a state of acidosis and into an alkaline state. Look it up. It could literally change your life.
03:58 PM on 01/28/2013
Yes, educating the masses on acidity and alkalinity includes dispelling the myth that consumed foods can alter the body ph, as you imply.
03:57 PM on 02/03/2013
if you had ready the material on this subject, then you would know that fruits are categorized as alkaline forming as are vegetables. Acid forming foods include grains, refined sugar, meat, eggs.

Here is a link that lays it all out http://rense.com/1.mpicons/acidalka.htm. Although as others have pointed out the science underlying this theory is flimsy.
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12:10 PM on 01/28/2013
Small amounts of sugar in fruit? Raw apples contain 11 grams of sugar per 110 gram, which is 14 grams of carbs. Oranges have even higher sugar/carbs content (17g sugar per 185g serving) along with many other fruits, the fibre in fruits don't make them any better for you.

I hope that's skim milk & not 1% or 2% milk which has just as much sugar/carb content as most pops & juice boxes. Water, well I won't get into what's in the water coming from our municipally treated water supplies.

The pop & juice boxes are not the problem, it's understanding nutrition & how that relates to our health.

Until I went & saw a nutritionist I was 25 lbs overweight & my bad cholesterol was on the high side. 6 months later I am 5 lbs below my BMI, my bad cholesterol is below what's considered normal & the good cholesterol has risen slightly. My Doctor wanted to put me on cholesterol meds, I said NO! Score one point for the patient, zero for the Doc.
10:41 AM on 01/28/2013
This is another example of paranoid hyper-parenting. I have raised 3 healthy,active children who are now in their 20s and not overweight. The secret of raising healthy kids is not to deprive them of sugar, but to keep balance and moderation in all things. I gave my kids juice from 3 months old, with breast-feeding, pop- as special treats, and allowed them to eat things like hot dogs and foods with food colouring (in moderation). My kids never had allergies and have excellent teeth. Look around you at the generation of 25-35 year olds- they were raised on many of the foods you deem too evil to present to your kids. Many of them are not obese- moderation in everything is the key (plus loads of exercise!)
05:28 PM on 01/28/2013
There is an epidemic of obesity in North America. Type 2 diabetes has increased by a factor of more than 10 times in the past 30 years and is mainly diet related. In the USA more than one in five Americans is obese and by 2030 over 40% will be (if the trend continues).

Much of what passes for fruit juice has little of either.
10:33 AM on 01/29/2013
I don't think you understood the point of my post- if we followed the mantra of moderation in ALL things we would not have this epidemic of obesity. It is excessive eating/drinking and excessive lack of exercise that is causing this epidemic.( not a moderate amount of fruit juice)
10:20 AM on 01/28/2013
So does anyone have info on why almond butter is healthier than peanut butter? I've compared the two pretty extensively and can't seem to tell. I get why almond butter would be healthier than processed peanut butter, but what about the natural stuff with no added ingredients, just peanuts?
06:42 PM on 01/28/2013
Personally I love peanut butter so I am disappointed to hear tale that there are various inflammatory agents present in peanuts and peanut butter (even the natural varieties)

As for the benefit of almonds, I hear it is to do with the presence of short chain fatty acids, though I realize that is hardly an adequate answer.

Anyways you could start your research there
07:23 PM on 01/28/2013
Peanuts generally have a higher mold content resulting in food sensitivities and digestive issues over time.
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09:20 AM on 01/28/2013
You are suffering from a case of false equivelence. Natural sugars found in fruit are not the same as processed sugars and corn syrup are inherently unhealthy in large doses. Drinking freshly squeezed apple cider is the same as eating apples. Are you saying that apples, and all fruit really, are unhealthy because they contain natural sugars?
11:44 AM on 01/28/2013
Actually they are the same. Sucrose found in fruit and juice is simply a glucose subunit joined to a fructose subunit, i.e. there is a 50-50 mix of glucose and fructose. We have an enzyme in the small intestine that is exceedingly efficient at splitting sucrose into its components.

"Processed sugar" is exactly the same thing purified from the rest of the plant matter. HFCS is a mixture of glucose and fructose, usually about 55% fructose, therefore it is almost identical to sucrose, physiologically speaking.

The only difference that makes fruit (but NOT fruit juice!) slightly better for you is the presence of insoluble fiber that slows the absorbtion of sugar, but honestly the effect is not that large. Some fruits are worse than others (e.g. bananas wreak havoc on blood sugar). (and there is the presence of vitamins, but don't let that fool you into thinking fruit is great in any quantity)

In case it needs to be said, chronically spiking blood sugar is what leads to metabolic syndrome, diabetes, heart disease, obesity, etc.

So in conclusion, you should limit your consumption of fruit.
02:13 PM on 01/28/2013
I'm pretty sure sucrose is the scientific name for what most people call table sugar and that fruits do not contain any. I check wikipedia and a few other sites and that seems to be the concensus, you do seem rather knowledgable so would you mind clarifying just in case I mis-read something? Like is sucrose really present in fruits? And does it's sugar get digested in the intestine or in the stomach?(I read it was digested in the stomach but sucrose was in the intestine...) thanks.
12:37 PM on 01/28/2013
Drinking freshly squeezed fruit juice is not the same as eating fruit because a) you've removed the fiber and b) you're drinking the sugar content of many more fruit than you would ever eat.

Fruit is healthy, fruit juice is *not* healthy.

(Also: high-fructose corn syrup is particularly bad because it has a higher proportion of fructose, aka the "natural sugars found in fruit.")

As childhood obesity expert Michael Goren explains: "Fructose is often called 'fruit sugar' and perceived as healthy because it naturally occurs in most fruit. But fructose from fruit is encased in fiber-rich flesh that slows and reduces its absorption in the body and its metabolism in the liver, serving as a sort of antidote to the negative effects of fructose metabolism."
http://www.science20.com/michael_goran/issue_fructose_period-90840
08:24 AM on 01/28/2013
I first read this in the Canadian book "The G.I. Diet", which pointed to the sugar in fruit nbeing in the fibre -- your body has to work and expend energy to release it. It also puts something in your stomach so you feel fuller.

Fruit juice is simply a dose of sugar in water, and shoots right into your bloodstream. I was borderline diabetic, and dropping soda AND juice, and eating fresh fruit, has made my blood sugar absolutely normal. If you value your blood sugar at all -- or the enamel on your kids' teeth -- NEVER give them juice.
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09:22 AM on 01/28/2013
My daughter refuses to eat vegetables (she will eat carrots), so the only way we can get vegetables in her is with the Deliciously series of fruit/vegetable juices (we love yellow and orange best). Fruit juice (not fruit drink, which contains only a % of real juice) is merely a converted form of fruit...so why on earth would it be unhealthy?
11:37 AM on 01/28/2013
Because it is 25 grams of processed sugar in water with some vitamins added in. There is no way in hell she should be drinking so much juice to compensate for her fruit and vegetable servings, it's diabetes waiting to happen. Broccoli and Spinach have virtually no sugar, plus tons of vitamins and fibre. Plus the acid will destroy her tooth enamel. I know a juice-loving 5 year old whose baby teeth have ROTTED. Even water and a multivitamin would be healthier. (And just an aside, I hate to seem to cast aspersions on your parenting --- maybe your daughter is the world's strongest girl, or a monster --- but in my day kids were not allowed by their parents to "refuse" to eat vegetables o.O )
04:49 PM on 01/28/2013
It"s unhealthy because it"s like getting the sugar from 6 fruit for every glass you drink but none of the fiber. Still beats soda if you ask me but best is to limit the consumption of you daughter and either find ways of hiding vegies in meals, force her to eat them or just give up on it and hope for the best. Replacing them with fruit juice really isn't a healthy strategy.
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07:47 AM on 01/28/2013
Just to round out your article, flavoured waters have almost the same amount of sugar and calories as soda pop. They are soda pop with a different name, to make them seem a healthy alternative.
06:31 AM on 01/28/2013
Very good, well-researched argument, Josh! Your mum taught you well! Just buy the whole fruit for your kids -- leave the juice on the grocerystore shelf!
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MJ galt
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02:29 AM on 01/28/2013
Fruits and vegetables with the most and least pesticide residue.
http://www.ewg.org/foodnews/summary/

Also consider that most 'apple juice' is made from apple concentrate, and a lot of it is from China.
If it's imported as concentrate and blended here it can be labelled as made in North America.

You sure you're not poisoning your kids?
08:26 AM on 01/28/2013
and if you really want to be revolted, read "Fast Food Nation" -- it explains how 'fresh squeezed' orange juice is pasteurized (essentially boiled) into a brown flavorless pulp. ALL the orange flavor is synthetic and added back in, which is why each brand of orange juice has a distinct flavor (because they are 'flavors' not the flavor of the oranges). Juice is simply bad.
03:44 PM on 01/28/2013
yes, and the Omnivore's Dilemna and In Defense of Food by Michael Pollan.
the latter being most recent and has some really interesting observations on the evolving field of food nutrition.
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04:29 PM on 01/28/2013
Ewwwwwwwww. I didn't know that. thanks.....I think