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What Execs Don't Know About Listening

Posted: 01/17/2013 2:57 pm

The other day at the grocery store, I heard a mother telling her children she needed them to stop trying to put cereals and cookies into the cart. They needed to understand that she knew what they needed. The kids ignored her and continued to act out.

As I went on shopping, I could hear her telling her children that she needed them to do this and needed them to do that. Eventually, it was evident that the mom just gave up, left her cart, took a few things to the counter and got out of the store. As parents, many of us have shared this experience, but few have experienced the "aha" moment I had after witnessing this family drama play out.

The mother's interaction with her kids is like the workforce culture of today. Executives are talking, but no one is really listening.

Our research, conducted in Canada and the United States with select Fortune 500 companies and government agencies, indicates that of more than 150 mid- to senior-level staff surveyed and interviewed, less than 11 per cent of employees agree that they learn from company executives. It's interesting to note that these same employees overwhelmingly feel they are leaders of the company and not followers. An example from one company reveals that 88 per cent of mid-level executives consider themselves leaders, while only 2 per cent consider themselves followers.

The employees think they know what should go into the shopping cart, and they aren't listening to the executives' opinion. We found that these numbers were similar no matter what organization we studied. A new culture of "I'm not listening" is pervading our workplace.

When we questioned our participants on listening, 78 per cent said they believed they were good listeners. Yet when asked about their leadership style, 50 per cent indicated that their leadership style was based on their own personalities. How can you be listening to your team, but leading based only on your own opinions? People aren't listening at work, and because of this, mid-level and senior leaders aren't happy at work. And if people aren't happy at work, they aren't productive.

Rasheed Bustamam, in his blog "Unrest in the Workplace", indicates that this is the result of employees' inability to engage at work. Both senior and mid-level leaders lack ownership in what they are doing. Bustamam is right: employees don't want to go to meetings all day and then have to work extra hours to complete tasks and never get positive feedback or accolades for a project.

When they take part in a project at work, employees are always led by a senior director. Most have to attend meetings daily, even hourly at some workplaces, but few have real ownership of the project and very few understand their role in it and how their work is improving the company or the community.

We've been told that in the workplace no one wants to make a decision, and when someone finally does make one it is usually the safest decision that can be made. That's like getting rid of your range because your child touched it and was burned. Cooking is difficult without a range. Every day in business, people avoid taking any risks because they are afraid of the consequences, so they depend on themselves and their self-perceived leadership abilities to take care of themselves and their jobs.

The Hawthorne project and current workplace research tell us that employees crave trust, faith and patience in the workplace. Employees want to trust that executives have their back; they want leadership to have faith in their ability to get the job done and done well. Employees want leadership to have patience to see employees grow in the company, not just exist in a job. When organizations do this, we have seen an increase in trust, faith and patience in their workforce, enabling productivity rates to increase 11 per cent. Conclusion: happy employees are more productive employees.

In a knowledge economy, happy employees are the difference between profit and loss, or as the example of the mother in the grocery store demonstrates: it's like getting a little bit of food or getting enough to last a week.

Dr. Mary Donohue is the founder of the Donohue Mentoring Systemâ„¢ and an Adjunct professor at Dalhousie School of Management Graduate Studies. She is the author of three books, including her most recent book on mentoring and structure. This year she is honored to be receiving the Queen Elizabeth II Diamond Jubilee Medal for her mentoring acumen, as well as her work on culture and millennials in the workplace. To book Dr. Mary for speaking engagements, please e-mail info@drmarydonohue.com

 

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08:13 PM on 01/20/2013
Not listening is demonstrating a lack of respect, which is normally a core value in any high performing company. So the trick is to make sure everybody in the company knows and operates by the company values. If they do, the problem should be solved. If the company doesn’t have a set of remembered, understood and shared values, they need to adopt some. Values are especially important in this day and age when people are more aware of fairness in the workplace today than ever before.
06:06 AM on 01/21/2013
What you're saying is all nice and dandy, but when you're in a company as large as the one I work for, where people who directly impact your business unit have no clue who you are, what you do, where you're located or how to reach you... it becomes virtually impossible to share as you say.

Read my post below - you'll see what I mean.

i'm all up for working togther with my seniors and management, but without THEM taking the time to know what WE do, it's entirely pointless.
12:43 PM on 01/21/2013
I couldn’t seem to find the article – so couldn’t find your post.  I think the concept of shared values is even more important in large companies where employees can sometimes be strangers to each other.  If nothing else, if the values are really and truly part of the company culture then everyone should be treating everyone in the company equally and with respect.  The point I was trying to make in my post was that shared values improves your chances of being heard but if the senior management of a company doesn’t understand the importance of shared values in the work-place then there is almost no chance of you being heard.  If the company you work at doesn’t have a set of values or does not live up by values then you might as well start looking for other employment - and look for an employer that believes in the concept of shared values.  
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01:22 PM on 01/20/2013
One look at the top ten Fortune 500 companies and it is obvious to me that corporate executives are not listening. Or perhaps more accurately, board members and employees are afraid to speak up or do not have the ability to be objective.

Of the top ten companies three are in the fossil fuel business (climate change), three are in the automotive sector (climate change), one is in the global retail field (consumerism), one is in the weapons industry (guidance systems), one was in the failed housing fiasco (social responsibility), and one company so diverse that I doubt the execs know what they do.

They all would do well to read anything they can get their hands on regarding GROUPTHINK. I would recommend Irving Janis' book by the same name.
08:51 AM on 01/20/2013
lol... I post a post about why employees may not listen, based on current work experienceand it doesn't get posted.
08:41 AM on 01/20/2013
Mary;

Here's my point of view - being a worker - in a major Global Corporation.

We are told what to do, by people who don't do the job. We are told things are more efficient, by people who have no idea how to be efficient in the job, for the same reason - it's not efficient. Example... we recently had a new software rollout. This new software is Company Wide. We are part of a critical, mandatoy business unit of 11 people. We were overlooked in the planning process, and had MONTHS of problems with the new software, having to fight with he programmers to have what we require put in place. "We didn't think of that" was a common response.

We can listen to people like our direct manager, when it comes to staffing issues and take his lead on "I just need to make sure someone's here"... after explaining we're overworked. Last september I had 3 days off in the whole month.

Of couse we're stepping up, telling them how it should be. We're the people doing it. 3 months of training and 1 year of learning, then some schmuck who puts on a shirt an tie coming along going "From now on, my way, even if I don't recognize potential impacts or issues"

I do my job, but I don't hesitate to tell them here clusterf**ks are going to occur. Maybe we don't listen to them, but they don't listen to us either.
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03:59 PM on 01/22/2013
Amazing story - thank you for sharing it - I agree listening is a two way street.
Again - thanks for the perfect example of why listening is important!
M
10:17 AM on 01/23/2013
You're welcome. Glad to be heard.