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Nancy A. Shenker


Why Women are Trading Power Suits for Aprons

Posted: 07/15/2013 10:59 am

I recently visited the Fancy Food Show and was struck by how many women are hanging up their business suits and high heels and putting on aprons and hairnets and entering the food business -- specifically baked goods and healthy meal options.

One of my favourite movies of all time is the 1945 version Mildred Pierce. Although it's also a bit of a crime drama and tale of mother/daughter conflict, its story line involves a woman who earns her independence by baking pies and opening a successful restaurant.

Over the past 15 years, the number of women-owned businesses has risen by 54 per cent and many women choose to follow their passions when starting a business. Most of the "bakerpreneurs" I spoke to had interesting stories about what led to their choice of food as a second career option.

Beth George, an attorney, created her line of Spelt Right products because she believed her son's ADHD symptoms stemmed from food allergies. Shira Berk, a former PR executive, loved to make cookies for her friends and she challenged herself with coming up with tasty, gluten-free options. Her vision into Goodie Girl Cookies. What both women have in common is that they went way beyond the "hobby mommy" phase of business development, investing resources and time in professional business coaching and research.

The keys to running a successful baked goods business include:

  • Ensuring the business can be scaled-up. Finding a cost-effective commercial kitchen and efficient system of baking/packaging is critical.
  • Building a great sales and distribution system -- online and offline. Retail sales can be tricky. Successful bakers have their manufacturing worked out before they attempt to go big time. They find the right co-packing resource and use non-disclosure and non-compete agreements to protect their product lines.
    • Possessing flexibility, persistence, and the agility to maneuver around road blocks, but enough self-honesty and humility to know when something isn't working well
  • Investing in branding/marketing. Your image needs to be as appetizing as your food.

Successful women in the food industry have let other "cooks into the kitchen" too, while still keeping control of their vision and recipes. Both Berk and George have sought the help of experts, both inside and outside the food industry.

If you decide to turn your cookies, pies, cakes, bread, or candy into your next career, don't be afraid to talk to successful food professionals and seek out professional guidance, aligning yourself with partners and helpers with recipes for success.

Even Mildred Pierce enlisted others in making those pies!

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  • Peach Pie

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  • Mixed Berry Slab Pie With Chocolate

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  • Coconut Cream Pie

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  • Blueberry Pie

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  • Vanilla Bean Cardamom Peach Pie

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  • S'More Pie

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  • Strawberry Rhubarb Meringue Tartlets

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  • Cranberry Blueberry Pie

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  • Yellow Cake Pie With Chocolate Mousse And Berries

    <strong>Get the <a href="http://www.foodiecrush.com/2012/06/yellow-cake-pie-with-chocolate-mousse/" target="_blank">Yellow Cake Pie with Chocolate Mousse and Berries recipe </a>by Foodiecrush</strong>

  • Frozen Chocolate Peanut Pie

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  • Apple Pie With Plump Golden Raisins

    <strong>Get the <a href="http://food52.com/recipes/14771-apple-pie-with-plump-golden-raisins-and-apple-jus" target="_blank">Apple Pie with Plump Golden Raisins recipe</a> by cristinasciarra via Food52</strong>

  • Vanilla Pudding Pie

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  • Chocolate Strawberry Oasis Pie

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  • Cherry-Berry Pie

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  • Peanut Butter Pie

    <strong>Get the <a href="http://www.steamykitchen.com/17823-peanut-butter-pie-recipe.html" target="_blank">Peanut Butter Pie recipe</a> by Steamy Kitchen</strong>

  • Pear Crumble Pie

    <strong>Get the <a href="http://www.annies-eats.com/2012/11/16/pear-crumble-pie/" target="_blank">Pear Crumble Pie recipe</a> by Annie's Eats</strong>

  • Fresh Strawberry Pie

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  • Carrot Honey Pie With Five Spice

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  • Milk Chocolate Pudding Pie With Salted Peanut Crust

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  • Lemon Ice Box Pie

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  • Plum Pie

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  • Apricot, Almond And Brown Butter Tart

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  • Tangerine Creamsicle Tart

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  • Guinness Chocolate Cream Pie

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  • Free-Form Apple Tart

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  • Strawberry Tart With Flaky Pastry

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  • Pumpkin Spice Latte Pie

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  • Lemon Tart

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  • Blackberry And Summer Apple Pie

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  • Banoffee Tart

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  • Apricot And Basil Shortbread Tart

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  • Honest Cherry Pie

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  • Chocolate Mojito Key Lime Pie

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  • Boston Cream Cake Pie

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  • Blueberry Tart With Walnut Crust

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  • White Peach Tart

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  • Salted Caramel Apple Pie

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  • Blueberry Sour Cream Tart

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  • Chocolate-Espresso Cream Pie

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  • Cherry Ice Cream Pie With Chocolate Cookie Crust

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  • Frozen Raspberry Pie

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  • Key Lime Pie

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  • Chocolate Tart With Hazelnut Shortbread Crust

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  • Triple Fruit Pie

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  • Tangerine-Chocolate Tart

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  • Frozen Pumpkin Mousse Pie

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  • Pecan Tart

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  • Frozen Maple Mousse Pie With Candied Cranberries

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/frozen-maple-mousse-pie-w_n_1059617.html" target="_hplink">Frozen Maple Mousse Pie with Candied Cranberries recipe</a></strong>

  • Brown Butter-Cranberry Tart

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/brown-butter-cranberry-ta_n_1058250.html" target="_hplink">Brown Butter-Cranberry Tart recipe</a></strong>


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