2014 Sochi Olympics

Parmjit Parmar

Why Russia Should Be on Your Bucket List

Most people can be found walking around this beautiful city, touring the historic city center, the river Neva, and the numerous small canals on foot even after midnight. This is the perfect time to travel to Russia, as you literally have more hours in the day to fit in sightseeing, tours and enjoy the many restaurants late into the night.
ASSOCIATED PRESS

Why Would Anyone Want To Host the Winter Olympics?

What country in its right mind would willingly and consciously walk into a Winter Games with the possibility of anything even reaching toward $50 billion on its table? The Sochi Games gave everyone else a chance to think about it for a second, and once you do it's sort of like being sober in a club where all your friends are buying bottle service... you can only get so drunk.

Three Examples of Contextual Advertising Done Right

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
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How to Drink Vodka Like a Russian

Take your time finding the right table at the right restaurant. You'll be there awhile -- might as well get comfortable. The bottle of vodka is to be served cold and of high quality. The person that picks up the first bottle is in charge of pouring and pacing shots for the entire night, even once you change venues...
AP

The World Heads Home

SOCHI, Russia - By the busload, the world's athletes and visitors rolled toward Sochi's airport and took off for home Monday, fresh from a Winter Games experience that many Russians pronounced a smash...