Even before the Games began, it seemed Bell and Rogers decided to stick with selling cellphones and they aren't interested in the next Olympics (which have gone to CBC). Now, the viewing numbers are excellent of course. But they're no more than a rather dubious measurement of eyes in front of TV sets, computers and various gadgets. They're not indications of satisfaction. Or dissatisfaction. For the record though, here are some things in CTV's evening prime time coverage that certainly could have been done better...