Businesses have successfully used game-like experiences to increase loyalty and engagement long before the term gamification was coined. However, the rapid rise of gamification can be attributed to several factors: the quest to get a reaction, the pervasiveness of social media, web-based and mobile technologies, and the growth of the video game industry.
To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
Successfully motivating business teams has been so frequently compared to coaching a winning sports team that I thought twice about using the popular sports metaphor in this post. But business success is driven by a united team whose members respect one another and recognize that each has very different roles -- and strengths.
While I make my living turning challenges into opportunities for business, this advice may not be what he wants to hear. My advice isn't going to save his practice, nor turn around his reputation. What I'm hoping is that it will save those affected by his practice; his employees, his community, his family and Zimbabwe.
If you feel you just don't have that gift of natural connection, don't worry. Great interpersonal skills can be learned. You can become aware of others and engage them more naturally and easily than you think. You first need to get over your belief that you're "just not a people person" and that it's not your responsibility to foster teamwork -- just results.
When I set out to create my own brand, I didn't want just another tagline. I wanted a rallying cry. A call to arms to start aligning our careers and businesses with the values that matter to each of us. So of course, my tagline had to reflect my own core values. It had to be brave, fun and real: me.
Most successful people will concede that they've achieved their success because they understand that failure taught them how to succeed. We learn and grow from our failures. They teach us how to deal with adversity and disappointment, what it takes to achieve goals, and they give us an appreciation for the journey.
True success of an entrepreneur comes not from their ideas, but from their inner mindset and character traits. It takes a certain type of leader to endure startup life and persevere past the hurdles that will inevitable lay ahead in their efforts to inspire disruption or bring a new innovation to life.
If you aren't aware of your clients' changing needs, how can you make sure you're still meeting them? You need to make sure you are helping to solve your clients' business problems rather than just selling them your products. And how does your product offering stack up against a saturated market? Do you stand out?
The business world has always been a lot like the world of sports. You work as a team. You face off against competitors. You can win and you can lose. While there is no finish line or final buzzer in business, entrepreneurs require the same single-minded focus and determination to reach their goals. On the eve of the 2015 Toronto Pan Am Games, here are five tips small businesses can learn from the world's best athletes: