Canada Business

A Marketer's Perspective On How Traditional Media Can Save Itself

Joanna Track | Posted 05.18.2017 | Canada Business
Joanna Track

The next time you read about mass layoffs or publications shutting down at the big media companies, don't be so quick to blame it on the Internet or millennials. Neither of them are going away, but if the big guys don't start doing something differently, they will.

Hacking Outbound Sales

Fatima Zaidi | Posted 05.18.2017 | Canada
Fatima Zaidi

If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople are motivated to find new ...

Taxing Legal Marijuana Could Keep The Black Market In Business

Dan Sutton | Posted 05.08.2017 | Canada Politics
Dan Sutton

There are many who ascribe the value of a sin tax to non-medical cannabis use. The argument for high taxation levels is to increase government revenues and discourage the use of an inebriating substance. Proponents of this argument might go as far as to say the more tax the better. This creates a problematic externality.

What To Do When Prospects Change Their Minds

Evan Thompson | Posted 05.04.2017 | Canada Business
Evan Thompson

A client has referred you to someone who you think is an ideal prospect. Conversations have gone very well and they made a Request For Proposal (RFP). But somewhere along the way, something changed. Here's why.

We Need To Recognize Our Similarities Instead Of What Separates Us

Betty Ann Heggie | Posted 05.03.2017 | Canada Living
Betty Ann Heggie

We live in a world of increasing tension and polarization. Everything in our lives is compared and labelled; good or bad, happy or sad, beautiful or ugly, rich or poor. Unfortunately, categorization encourages the belief that if one side is right then the other is wrong.

Will Your MP Vote To Label GMOs And Uphold Your Right To Know?

Rachel Parent | Posted 05.02.2017 | Canada Politics
Rachel Parent

It is all too easy to call those who express concerns about GM food "anti-GM." This is wrong. The real issue is whether we believe in transparency and democracy. Bill C-291 is not part of an anti-GM campaign. It would not inhibit the production of genetically modified organisms (GMOs) in Canada.

What Makes A Top-Notch Product Manager?

Steven Shehori | Posted 05.05.2017 | Canada Business
Steven Shehori

In any creative enterprise, product managers (PMs) play a vital role in development. They take projects from inception to execution, while acting as the point of contact between various departments. When the job is done right, it's much easier to achieve maximized benefits with minimal risks and costs.

I Don't Believe In Startup Unicorns

Joanna Track | Posted 05.02.2017 | Canada Business
Joanna Track

For us digital entrepreneurs, a unicorn is what we call a start-up with a valuation of more than a billion dollars. (Yes, I said billion -- with a B.) It's what every self-employed techie dreams of: coming up with that one needle-in-a-haystack idea that's going to pay off every penny of debt and let you live a carefree life for the rest of your life.

How To Pitch Yourself And Land The Job Of Your Dreams

Brian Scudamore | Posted 04.27.2017 | Canada Business
Brian Scudamore

In a buyer's market, job seekers have to be the world's best salespeople. You have to spark an interest, craft your pitch, and prove the worth of your top product: you. If you can't sell yourself as the best and brightest for the job, you'll never close the deal. Not a natural sales person? That's OK.

I Make My Employees Go Tech-Free When They Take Time Off

Brian Scudamore | Posted 04.18.2017 | Canada Business
Brian Scudamore

We always seem to find the time to check in -- but we rarely take the time to check out. So give yourself and your team the freedom to take a total technology blackout and get some unplugged Facetime with your travel companions. Trust me: everything back at the office will be exactly as you left it.

The Emotional Stages Of Free Wi-Fi

Posted 04.18.2017 | Canada Living

Let’s be real -- there’s nothing better than finding out a restaurant, café, or clothing store offers free Wi-Fi. Getting online quickly, easily and for free is a simple way to feel connected to our friends, coworkers, and our favourite brands. It’s the little things that make us feel valued.

4 Cyber Attacks We'll Never Forget

Posted 04.17.2017 | Canada Business

It's hard to imagine life without the Internet. Browsing the web has become so second nature to us that we share sensitive information through our e-m...

The 411 On Big Data: The Revolutionary Technology Explained

Posted 04.17.2017 | Canada Business

The world runs on data. Businesses are inundated by it. From information received from mobile phones, sensor networks and Internet of Things-enabled devices, industries have a world of information at their fingertips. But making sense of all this data is no easy endeavour.

Here's How You Know If You're Ready To Turn A Hobby Into A Job

Emily C. Johnson | Posted 04.12.2017 | Canada Business
Emily C. Johnson

The thing is, you can monetize anything that provides value to others: five in 10 people gain income from their hobbies today, whether it's painting, baking, writing, or even dog training. The other thing is, you should know how to do that. But since before learning how to do that, make sure you want to do that.

Canada's Top Entrepreneurs Reflect On Their Challenges

Christine E. Laprade | Posted 04.10.2017 | Canada Business
Christine E. Laprade

Nothing is harder than being an entrepreneur: self-sacrifice, countless hours, true diligence and undying commitment. I interviewed the following accomplished entrepreneurs, who excel at what they do and have been handpicked by the media as ones to watch. Here, they reflect on their past mistakes and share some of their insights with their B2B counterparts when it comes to e-commerce, IT, funding, delegation, sales and scaling too fast.

Ontario Needs A Strategy To Prevent Consumer Racial Profiling

Tomee Elizabeth Sojourner | Posted 04.06.2017 | Canada Politics
Tomee Elizabeth Sojourner

I am looking for a light at the end of the aisle. This light is where consumer racial profiling is no longer part of the daily shopping experiences of many racialized and Indigenous consumers in Ontario. Each CRP story ends with the targeted person describing feeling left stripped of their dignity, humiliated, embarrassed, fearful and vulnerable.

How Much Do We Tax The Middle Class?

Tim Paziuk | Posted 04.06.2017 | Canada Business
Tim Paziuk

The Liberal Government has stated they want to build a strong middle class, but who comprises the middle class? Mr. Morneau in his 2017 budget speech stated, "All Canadians must pay their fair share of taxes," but what is a "fair share"? Let's do the math and find out.

The Importance Of Brand Ambassadors In A Digital World

Emily Lyons | Posted 04.05.2017 | Canada Business
Emily Lyons

As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?

Business Lessons From The Classroom

Jon Packer | Posted 04.05.2017 | Canada Business
Jon Packer

I've been surprised to discover how the world of work and learning has so much in common. Organizational structure, measuring success, deadlines and the difference between hearing and learning have all come in to play. As my first cohort of students graduate here is snapshot of what I have learned so far:

We Need To Be More Discerning About The Truth

Betty Ann Heggie | Posted 04.03.2017 | Canada Living
Betty Ann Heggie

We live each day according to our stories about who we are, what we do, the people we support and where we spend our money. It is natural that we see and believe information that supports our beliefs and ignore that which does not. Unfortunately, once our stories are established we hunker down and close ourselves off from any other possibilities.

How A Listening Tour Can Change Your Workplace

Jeff Melanson | Posted 03.31.2017 | Canada Business
Jeff Melanson

How well do you listen? In a world increasingly dominated by text and email we are losing our ability to hear the subtlety in spoken word. Have you ever sent a message that was misinterpreted because it lacked proper inflection of voice?

Meet Phyllis Potamianos: The Woman Chasing The Butterflies

Jude Saqer | Posted 03.30.2017 | Canada
Jude Saqer

We've all read our fair share of inspirational quotes -- added various motivational accounts onto our social media timelines, when we've felt "off." N...

As An Entrepreneur, This Is The Most Important Question To Ask Yourself

Melissa Dawn | Posted 03.29.2017 | Canada
Melissa Dawn

If you're like me, you've spent hours using your "marketing brain" to make business decisions. Weighing pros and cons, debating outcomes, asking, "Am ...

Here's Why The Federal Government Is Taxing Uber

The Huffington Post Canada | Andree Lau | Posted 03.24.2017 | Canada Business

"We're not in any way trying to disadvantage people from using Uber."

Clean Innovation Goes West Coast

Stephen Hui | Posted 03.22.2017 | Canada British Columbia
Stephen Hui

The district of Squamish in British Columbia is widely known as the Outdoor Recreation Capital of Canada. But this all-season destination for climbers, hikers, mountain bikers, kite surfers, and birdwatchers is also developing a reputation as a nucleus for clean innovation.