Canadian Business

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Why Experiential Marketing Will Rule 2017

The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
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Protecting Patient Information In Modern Health Care

The health care industry is unique. Highly regulated, highly specialized, and in possession of highly confidential information, it's a natural target for cyber-attacks. With the rise of internet-connected devices and the industry lagging behind modern cyber security, now more than ever IT decision-makers in health care need to think about how to best protect patient information in the modern threat landscape.