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The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
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The health care industry is unique. Highly regulated, highly specialized, and in possession of highly confidential information, it's a natural target for cyber-attacks. With the rise of internet-connected devices and the industry lagging behind modern cyber security, now more than ever IT decision-makers in health care need to think about how to best protect patient information in the modern threat landscape.
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Online and mobile banking is overtaking the need for brick-and-mortar banks.
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Stories of increasingly vicious cyber-attacks have dominated the headlines this year. It seems like every day we wake up to news of another attack on the scale of the Yahoo data breach, the Democratic National Committee hack, or the NSA source code leak.
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When we consider the range of cyber-threats, we generally imagine external attackers -- foreign states, criminal underworlds or lone script kiddies. But the reality is that a large proportion of vulnerabilities and "threats" that organizations face today come from legitimate network users.
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The Canadian fintech marketplace is growing with significant speed. Canadians' adoption of financial technology -- or fintech -- is expected to triple over the next year according to Canadian advisory...
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The full value of big data will only be realized when organizations approach it in a manner that places personal privacy at the forefront. So, if we want to unlock the positive potential of big data, we need to approach it in a way that simultaneously fosters innovations that will help our society and mitigates risks associated with using data in new and different ways.
If anything, the modern threat landscape encourages attacks on small, vulnerable businesses. And 60 per cent of the time, those small businesses will go under within six months of a cyber-attack. So while massive data breaches dominate the news, they only scratch the surface.
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It says its print revenue plunged more than 30 per cent, year-over-year.
Canadian companies are too hesitant to take chances.
Your customers want and expect your business to know them personally, to remember what interactions they have had with your company in the past, and anticipate their future needs. And if you can't accomplish all those things, it's game, set, match, I'm afraid.
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Cyber attacks make global headlines on a near weekly basis and Canadian organizations are not immune. Most will remember the hack of Ashley Madison, revealing personal user information of over 39 mill...
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It's great to see local business owners leveraging the popularity of Pokemon Go, but bigger players need to look at the bigger picture. Use not just Pokemon Go as a tool, but use the AR technology as a whole.
One of the first online business decisions you have to make in Canada is whether or not to use a .ca domain name. Even if you're not ready to go live with a website, your own domain name can be used for custom email addresses, redirecting to your social media profile and protecting your brand.