Canadian Business

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Why Experiential Marketing Will Rule 2017

The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
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Protecting Patient Information In Modern Health Care

The health care industry is unique. Highly regulated, highly specialized, and in possession of highly confidential information, it's a natural target for cyber-attacks. With the rise of internet-connected devices and the industry lagging behind modern cyber security, now more than ever IT decision-makers in health care need to think about how to best protect patient information in the modern threat landscape.
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15 Ways To Tell Search Engines Your Business Is Canadian

One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.
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The 5 Not-So-Secret Strategies For Long Term Employee Retention

For businesses to thrive in today's economy, finding and retaining the best talent is critically important. This is particularly true for small businesses competing on a global scale. Frequent employee turnover has a dire effect on a company's morale, finances (often measured at 6-9 months salary) and most importantly, it slows the company down. But is long-term employment even viable in this job market?
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Why Now Is the Time to Start a Tech Company In Canada

Over the past two days, Canadian entrepreneurs and American venture capitalists met at Venture North, a conference that aims to introduce U.S. VCs to Canada's tech ecosystem. Mayor John Tory started off Wednesday's proceedings by stating that Toronto is a startup-friendly city, and its tech leadership is "simply a story we haven't told yet."