I'm going to bang on some more about the recent controversy about the CRTC (the Canadian TV/Radio regulatory body) and its proposal to loosen rules regarding importing talent to work on Canadian productions. I'm re-visiting it because folks in Canadian film/TV are angry and it's worth drawing more of the audience's attention to the matter.
Nielsen, the gold standard in TV ratings, has just made an important discovery about smartphones: All those people walking around staring at their phones are not watching video. At least, not very often or for very long. They aren't streaming much audio either. So if mobile streaming isn't killing TV -- what is?
The point is: when people resist more open casting, in a lot of cases they don't really think they have any particular prejudice. They are acting upon a vague feeling. It feels "right" to them to have a white man as the hero because those are the heroes they grew up with, that inspired them to then create their own stories. It feels "normal." Until someone comes along, challenges that norm -- and they realize, 'Hey, this works, too!'
Some would say, so what, it's the best the CBC can do in an era of shrinking budgets and audience fragmentation. Besides, that's what the audience wants. True, people love sports but has CBC ever asked the audience if all the sports programming could be found on other channels, would they prefer a CBC focused more on quality drama and entertainment?