Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Keeping their focus on the fans and delivering different content at the same time on different media platforms, where their fans would be, works very successfully with games, toys and other associated merchandise.
I had spent a whole afternoon scribbling on the entry hall wall, up the staircase wall and onto the second floor sitting room wall. In those days, the discipline of choice for Chinese families was the bamboo cane feather duster. That too, I remember painfully well. So it is with much affection that I open and dedicate my graphic novel, Escape to Gold Mountain, to Granny with her words: "David! Stop drawing on the walls! When you grow up, you had better still not be drawing cartoons!"