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Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.
Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.
Last week something very special happened on the Internet. Jean-Claude Van Damme -- martial arts movie star and famed master of the splits -- did what only his legs can do best. Perched between two tr...
Whistler Film Festival
Want to know one quick way to tell how different Canada is from the U.S.? It won't take long. Just watch a few TV commercials. They speak volumes. These days, it seems impossible to sell anything on U.S. TV networks without the use of explosions, interpersonal violence, gratuitous sex, car wrecks, or gunplay. It's almost a flip image of Canadian TV, where you see elements sadly lacking on American spots: humour, whimsy, subtlety, cleverness, intelligence. If you want a microcosm of what's wrong with the U.S. -- and what's right with Canada -- you couldn't find a better place to look than by watching their TV commercials.
This was the year when zombies rescued heart attack victims, a kids' hospital launched an anti-pain police force, and bullets turned to bubbles in an African civil war. Or at least those are the theme...
When I was a child in the 1970s and 80s, there was a plenitude of catchy commercials and singable jingles! Many of these commercials had enough staying power to last a lifetime, and have been permanently imprinted on my memory. Here's a list of the best 10 commercials and jingles that I remember from my childhood, in no particular order.
October is breast cancer awareness month. Yesterday, my 10-year-old son came up to me and asked: "Mommy, do you remember that commercial we saw about those pink things?" He made his hands in a cup formation and covered his chest like a bra.
Is there anyone else out there that has some feminism kicking around to feel objectified by overly sexualization of breast cancer? Are breasts selling cancer awareness just like they sell cars, beer, music, cigarette, shoes, and pretty much everything else. Just in case you think I am a prude, I ask you this: Are men asked to wear speedos to raise awareness for prostate cancer?
Canada's telecommunications watchdog is set to announce new rules that will lower the sound of loud commercials on television. The Huffington Post Canada has learned the Canadian Radio-Television and...
I feel like DVRs have changed the relationship I once had with my television shows, and not for the better. Now, if I'm finding a show boring, I can now simply fast forward through it. If I'm not paying attention and I miss a Nancy Grace nipple slip, I should be punished, not rewarded with the power of a rewind button.