Commercials

5 Brand Communication Strategies for the Holidays

Nick Cowling | Posted 12.09.2014 | Canada Business
Nick Cowling

Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.

These Ads Prove The Unbelievable Power Of Music

HuffPost Canada Music | Rae Ann Fera | Posted 11.22.2013 | Canada Music

Last week something very special happened on the Internet. Jean-Claude Van Damme -- martial arts movie star and famed master of the splits -- did what...

The Difference Between American and Canadian TV Commercials

Bill Mann | Posted 10.13.2013 | Canada
Bill Mann

Want to know one quick way to tell how different Canada is from the U.S.? It won't take long. Just watch a few TV commercials. They speak volumes. These days, it seems impossible to sell anything on U.S. TV networks without the use of explosions, interpersonal violence, gratuitous sex, car wrecks, or gunplay. It's almost a flip image of Canadian TV, where you see elements sadly lacking on American spots: humour, whimsy, subtlety, cleverness, intelligence. If you want a microcosm of what's wrong with the U.S. -- and what's right with Canada -- you couldn't find a better place to look than by watching their TV commercials.

Top 10 Retro TV Commercials & Jingles

Jenna Em | Posted 02.24.2013 | Canada Living
Jenna Em

When I was a child in the 1970s and 80s, there was a plenitude of catchy commercials and singable jingles! Many of these commercials had enough staying power to last a lifetime, and have been permanently imprinted on my memory. Here's a list of the best 10 commercials and jingles that I remember from my childhood, in no particular order.

Are We Oversexualizing Breast Cancer?

Amber Rehman | Posted 12.25.2012 | Canada Living
Amber Rehman

October is breast cancer awareness month. Yesterday, my 10-year-old son came up to me and asked: "Mommy, do you remember that commercial we saw about those pink things?" He made his hands in a cup formation and covered his chest like a bra. Is there anyone else out there that has some feminism kicking around to feel objectified by overly sexualization of breast cancer? Are breasts selling cancer awareness just like they sell cars, beer, music, cigarette, shoes, and pretty much everything else. Just in case you think I am a prude, I ask you this: Are men asked to wear speedos to raise awareness for prostate cancer?

Done With DVR

Mike Morrison | Posted 12.12.2011 | Canada Living
Mike Morrison

I feel like DVRs have changed the relationship I once had with my television shows, and not for the better. Now, if I'm finding a show boring, I can now simply fast forward through it. If I'm not paying attention and I miss a Nancy Grace nipple slip, I should be punished, not rewarded with the power of a rewind button.