With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
Halloween celebrations are cancelled at one Ontario school. No candy, no costumes, no fun. The reasoning behind this puzzling decision is supposedly one of inclusiveness, according to school administrators. The decision of the school board to cave in to these demands is political correctness on steroids.
Who hasn't bought some waxy, chocolate-covered almonds from a kid that was selling them door-to-door? As schools are increasingly looking for ways to raise funds due to funding cutbacks and otherwise, the topic of fundraising- by-child is not going away anytime soon. This model for getting money into the schools' coffers may be effective, but at what cost?
For Rob Anders, who on Monday told an iPolitics reporter that Thomas Mulcair was in some way responsible for hastening Jack Layton's death, controversy is nothing new. He was once removed from a veteran's affairs committee for frequently falling asleep and showing disrespect for our veterans and was the sole member to speak out against Nelson Mandela's honorary Canadian citizenship.
Okay, so the NFL replacement refs are terrible. Missed calls everywhere. Questionable holding penalties that have decided games. Let's be real here: as awful as it's been, it's always been terrible. How many years have you sat on your couch and screamed at the TV because those Foot Locker employees missed an obvious penalty? How terrible are referees, in general, and across all sports?