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Data

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Read More: Google, Self Driving Cars, Mitch Joel, Pay Per Click, Out of Home Advertising, Innovation, Media, Facebook, Marketers, Ces, Consumer Loyalty, Edison Research, Data, Marketing, Communications, Mass Media, Consumer Electronics Show, Connected Appliances, Consumer Privacy, Media Company, Contextual Advertising, Context Marketing, Marketing Industry, Digital Advertising, Digital Signage, Brand Narrative, Billborad Advertising, Adwords, Ctrl Alt Delete, Advertising, Cnn, Advertising Revenue, Analytics, New Media, Content Marketing, Real Time Bidding, Canada Gets Digital, Canada Business News
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

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New Year's Business Resolution: Think Big Data

Paul Barter | Posted 02.16.2013 | Canada Business
Read More: Energy, Social Media, Energy Efficiency, Statistics, Big Data, Advertising, Data, Marketing, Obama, Data Scientists, Healthcare Reform, Canada Business News
Paul Barter

On the heels of big data grabbing headlines the world over for its role in President Obama's re-election, could 2013 be the year big data makes the big leap into the mainstream, especially business? The task ahead of us is to take the promise of big data and realize it in every department and in every industry. Some surprising pioneers are already leading the way.

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Technology and Political Campaigns: Not Just Robocalls

Alison Loat | Posted 01.20.2013 | Canada Politics
Read More: Politics, Sasha Issenberg, Big Data, Data, Data Mining, Canada, Campaign, The Victory Lab, Technology, Obama Campaign, Robocalls, Obama Victory, Canada Politics News
Alison Loat

As Canadians respond to allegations about the misuse of robocalls in the 2011 federal campaign, it's critical that such technologies are not confused with tactics. The public debate must consider the potential these technologies offer political leaders to more effectively reach the citizens they serve.

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Trying To Bust Through B.C. Ministry of Health's Wall of Secrecy

Vincent Gogolek | Posted 12.03.2012 | Canada British Columbia
Read More: Privacy Breach, Foi, Rcmp, BC Politics, BC Government, Bc Freedom of Information and Privacy Association, British Columbia, Privacy, Ministry of Health, Cabinet Shuffle, Margaret MacDiarmid, Christy Clark, Data, Canada British Columbia News
Vincent Gogolek

Citing a whole range of exceptions from legal privilege to law enforcement to personal privacy, the ministry refused to release any of the records we requested. This, despite the fact that our request should have little or nothing to do with lawyers or police! An RCMP investigation shouldn't mean that every record held by the ministry is automatically off-limits to FOI requests.

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The Google of Medicine

Miro Cernetig | Posted 06.13.2012 | Canada
Read More: British Columbia, Health Care Debate, Big Data, Data, Cernetig, 1984, Big Brother, Information, Synergy, Disease, Doctors, Facebook, The Data Effect, Canada News
Miro Cernetig

We live in an age when the stethoscope, one of modern medicine's oldest tools, and the microchip, the device powering the digital revolution, are now linked. It presents the most exciting healthcare breakthrough we have today.

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