Even the sacrosanct Toronto Maple Leafs have had three names in their history, migrating from the Toronto Arenas (1917-1919) to the Toronto St. Patricks (1919-1927) to today's Toronto Maple Leafs who honour the region's love of grammar. Change is possible and welcome and please do this because I cannot take it anymore.
Drake was recently announced as the new "global ambassador" for the Toronto Raptors. In doing this, Drake showed loyalty to his hometown NBA team. He also took a critical step in building his personal brand. This was a terrific move to add breadth to his career and leave open a path for a post-music career.
It's hard to put our finger on just how much fans care about the proverbial losing team. They managed a good amount of success in the Vince Carter days of the late '90s and early 2000s, and even started to look towards the championship with a couple of runs at the playoffs under Chris Bosh in the 2007 season... but since then, the Raps have found themselves in a downward spiral and constant team-building situation, disappointing fans in Toronto and around the country alike.