Canada Facebook

Despite its inflated IPO, Facebook couldn't look more different from what we hoped it might someday be. The problem is that no one's happy: Customers are subjected to more and more ads, and the companies who created those ads aren't seeing much of a return on investment. But the IPO adds another wrinkle to the equation...

NEW YORK, N.Y. - Don't try to friend MaLi Arwood on Facebook. You won't find her there.You won't find Thomas Chin, either. Or Kariann Goldschmitt. Or ...

When was the last time you discussed Time Magazine around the dinner table? Probably last week, when they published the one with the mother and her older child... breastfeeding (shhh, not so loud). Why did Time run with such a controversial cover story? They need to sell magazines.

Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social netw...

Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.

Many bloggers have relationships with brands in the form of an ad on their website, running a Twitter chat contest, or doing product reviews. But now they're looking for more lucrative opportunities to act as the brand voice, or spokesperson. Here are their top three mistakes!

Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.

This new digital age is increasing the employment opportunities for those with a liberal arts education. Many fields have been great at inventing new technologies and driving the cost down. But now that those technologies are mature, we need people who, with a light touch, can insert them into everyday life.

As most start ups can tell you, introducing a new business to the market place requires factoring in many components. The most vital of which is credibility. A new business needs to figure out how to convince its target audience that they are a worthy supplier. The dilemma is that it's hard to prove how great you are when you haven't gotten the chance to do so.

Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves are the most engaged online than anyone else on Earth? Because of the conservative nature of business, Canadians are less prone to learn, to adopt, and therefore less likely to challenge the powers-that-be.

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Yesterday I posted a sublime, cheeky photo on Facebook. The reaction from my friends was swift: everyone loved it! So you can imagine my surprise when I logged onto Facebook this morning and found the picture had been removed due to its violating community standards.

Canadian Facebook fans are unlikely to share in the excitement of the social media giant's hotly anticipated initial public offering. That's becaus...

When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.

While 2010 saw businesses dip their toes in the social media pond, 2011 confirmed that social media is here to stay. Facebook reached the status of the third largest country in the world surpassing 600 million members.