Some would say, so what, it's the best the CBC can do in an era of shrinking budgets and audience fragmentation. Besides, that's what the audience wants. True, people love sports but has CBC ever asked the audience if all the sports programming could be found on other channels, would they prefer a CBC focused more on quality drama and entertainment?
I'm all for the CBC brass stepping out of their ivory towers and walking among the people, but I'd also like a sense they have a vision themselves. A vision that can be shaped by public feedback, perhaps -- but a vision nonetheless. Because if you ask a hundred people what they want from the CBC, you'll get a hundred different answers.
Does digital activism against MacLean, Cooke, and Sterling provide real tools to force change? Or, is it merely a technologically-enabled show of customer-generated publicity that is either entirely self-serving or destined to be co-opted by the very sports-entertainment businesses against which its putative anger is aimed? I say the plusses win out.
I agree when Strombo says that he can leave his personal biases aside when talking about teams other than his beloved Montreal Canadiens, but do sports journalists really have less serious reporting to do than traditional journalists? Is Strombo right that the fan and journalist roles in sports are unlikely to clash? Recent events say no.
The biggest loss to the CBC is that it will no longer be able to access a working-class crowd because this very important Canadian audience only gravitated to CBC for HNIC and the presence of Don Cherry. The loss of Cherry and Hockey Night in Canada is a lost opportunity for CBC to escape its uptight Waspish politically correct, elitist/urban/sophisticated Toronto-centric shtetl.
What's the solution to the CBC dilemma? Maybe what needs to be done is that the CBC, which has mutated over time into a multi-platform mega corporation, should be divided into semi-autonomous parts. By breaking the CBC into smaller, tighter organizations (but still associated with the whole) it might actually eliminate a lot of bureaucracy.