Startups often have to deal with one or all of three big issues: lack of capital, brand recognition and product penetration. While these are real threats and pose the biggest risk to success, startups often have advantages that cannot be found in large, established companies. Educating talent on these benefits helps them make an informed decision between the bright lights of the behemoth and the siren's call of the startup. So, what exactly are these benefits?
"Sing It Fwd is what we call it passion in practice. We had seen and experienced a growing gap in terms of the cultural and arts vision of the city and the province and one of the many issues that really concerned us was youth arts and opportunities for youth to engage in arts in music specifically. So we created our initiative vision — to create an example of the rippling benefits of the power of connecting drivers in the community to take action, mobilize instead of compartmentalize, and hopefully share the story forward to inspire other people to do the same."