Canada Sales

5 Ways To Identify High-Value Sales Targets

Evan Thompson | Posted 08.03.2016 | Canada Business
Evan Thompson

Updating your sales list and identifying high-value targets is much like referral gathering. It is a pragmatic process and not an event. Identifying and approaching high-value prospects is essential to creating qualified leads that translate into your revenue and growth.

Summer Sale Items That Will Get You Prepped For Fall

The Huffington Post Canada | Madelyn Chung | Posted 07.26.2016 | Canada Style

You're welcome.

5 Selling Points For Starting A Sales Career After You Graduate

Dave Borrelli | Posted 06.15.2016 | Canada Business
Dave Borrelli

Not only can a career in sales provide exposure to different industries and emerging markets, it can serve as a launchpad for an intriguing and fulfilling career path and can be a good fit for any personality type. In fact, a strong background in sales could lead straight to the C-suite.

5 Reasons Millennials Should Be Sold On A Career In Sales

Dave Borrelli | Posted 04.22.2016 | Canada Business
Dave Borrelli

When thinking about a career in sales, it's not uncommon for young people to picture a used car salesman or a huckster selling home appliances door to door. But a career in sales is much different today than those clichés we're used to seeing on TV or in the movies.

Why Sales And Dating Aren't So Different

Ara Ehamparam | Posted 03.18.2016 | Canada Business
Ara Ehamparam

Before I got into sales, I had a certain pre-conceived notion of what a successful salesperson looked like -- a loud, extroverted (and often annoying ) individual who is very pushy and in a rush to get their clients to sign off on documents they don't fully understand. But times have definitely changed, especially when it comes to sales in the startup space. Funny enough, when I reflect on my experiences on the sales side, I've noticed a number of similarities with dating.

How To Get Past The Gate Keeper

Rick Gillis | Posted 02.16.2016 | Canada Business
Rick Gillis

My clients -- your target companies or organizations -- do not even know you and I exist until we reach out to them. It is our responsibility to make that first touch.There are passive (i.e.: social media) and active (in-person) ways to connect with people you don't currently know but want to. So here is my secret.

Using Soft Metrics To Evaluate Ongoing Performance

Jeff Quipp | Posted 12.18.2015 | Canada Business
Jeff Quipp

In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric li...

The Insider's Guide To Making The Most Of Cyber Monday

Sari Friedman | Posted 11.26.2015 | Canada Business
Sari Friedman

If you did not purchase everything on your list on Black Friday, many of the same items, plus online exclusives will be available on Cyber Monday. When it comes to Cyber Monday, it pays to plan ahead. Ensure you don't miss out on any of the year's best online deals by following these six tips.

How To Save Room In Your Holiday Budget For Yourself

Sari Friedman | Posted 11.24.2015 | Canada Business
Sari Friedman

Body butter for mom? Check. Grilling cookbook for dad? Check. Discounted boots on sale for myself? Don't mind if I do... More and more Canadians are shopping for themselves over the holiday season in addition to purchasing gifts for family and friends, according to a recent poll by our company.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 02.10.2015 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

How Do You Know When to Ask for the Business?

Evan Thompson | Posted 12.29.2014 | Canada Business
Evan Thompson

While seemingly daunting at first, asking for the business is a necessary occurrence if you are to grow and profit. You may not always hear "yes," but you won't know unless you ask. So what are you waiting for?

How To Define Success in Business

Sajeel Qureshi | Posted 11.26.2014 | Canada Business
Sajeel Qureshi

Every business loves more sales, but most businesses don't realize that means longer hours, greater accountability and more responsibility. You risk losing your work-life balance. Do you only equate money with success?

Connecting to Compete: Logistics Management

Umar Zulqarnain | Posted 11.12.2014 | Canada Business
Umar Zulqarnain

Building and managing a world-class supply chain is difficult regardless the economic climate. Transporting goods quickly and efficiently is a complex task that requires coordinating and managing a number of variables within a fast-paced and volatile environment.

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 11.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

How to Get People to Care About Your Business

Elan Divon | Posted 09.02.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

Smart Shopping: How To Hunt For Discounts

Andrew Tai | Posted 08.19.2014 | Canada Style
Andrew Tai

Ever missed out on a deal so crazy-good that you couldn't stop thinking about it for days? If you're like the rest of us, then your answer is probably yes. Missing good deals is standard because good deals tend to happen all the time, while we are always somehow at the wrong place, at the wrong time. Luckily, there's a fixer for that and it's called taking control.

Don't Get Upsold - Treat Your Bank Like a Store

Tim Paziuk | Posted 06.12.2014 | Canada Business
Tim Paziuk

Is our financial system broken or just designed to take advantage of the average person? When you go to the bank to make a deposit or pay a bill are you expecting to be sold? Probably not, but it happens all the time.

How To Win At Everything (Without Trying)

Andrew Tai | Posted 05.28.2014 | Canada Living
Andrew Tai

Rules are there to tell you what you can or cannot do in a game, and they are not negotiable. You either learn them or you fail. Best practices on the other hand are tools you can use, which are learned through watching the way a game is played by others. For instance, if you want to win in poker, you need to understand how to bluff and manipulate your opponents.

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

How to Become a Thought Leader

Andrea Lekushoff | Posted 03.26.2014 | Canada Business
Andrea Lekushoff

This Forbes article is spot on with its four tips to becoming a thought leader, as outlined below. But from a PR and social media perspective, let's look at how these recommendations fit.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

It's All About Sales, People!

Elan Divon | Posted 03.02.2014 | Canada Business
Elan Divon

You, me, all of us -- we're constantly selling. But here's the kicker and where my seeming naiveté may receive some vindication. Beyond selling products, services, and ideas, you and I are really selling one thing and one thing only: ourselves.

12 Sanity Saving Tips for the Final Shopping Days Before Christmas

Rania Walker | Posted 02.10.2014 | Canada Living
Rania Walker

With the holiday shopping season in full force, my requisite ventures into the sweaty shops of my local malls need to be purposeful, successful and time-saving. I've found a dozen ways to make those long line ups and general holiday hustle and bustle productive, amusing and sanity saving.