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The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
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Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?
Recent experiences on Instagram got me thinking about the line between being open and too open, between sharing and oversharing. Is it possible to share personal details and pictures from my life and still be somewhat private? Is that even possible in the digital world? Is social media making the idea of privacy obsolete?
Introducing New Ways to Create, Share and Discover Live Video on Facebook from Facebook on Vimeo. Your friends and family can't always be in the same place as you, but they can now be in the same mome...
Sean is a social media producer for a credit union by day and a keynote speaker, author and social media influencer around the clock. With high-calibre international speaking gigs under his belt, including the World Communication Forum-produced Davos Summit, Sean is a bona fide influencer.
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By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
If you ever thought that video was not important for your small business, think again. Reports say that by 2017 it is expected that 74% of the internet will be video content of some type.
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A photo might be worth a thousand words, but it's never worth your life.
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One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.
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There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
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We can no longer hope to maintain separate online and offline personalities. Just look at the number of celebrities whose private lives are being made public and having adverse effects on their careers! I think you need to apply the same due diligence to curating your online content as you do your appearance, relationships or profession.
Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.