mikkelwilliam via Getty Images
Leonardo Patrizi via Getty Images
The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
chargerv8 via Getty Images
Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?
Recent experiences on Instagram got me thinking about the line between being open and too open, between sharing and oversharing. Is it possible to share personal details and pictures from my life and still be somewhat private? Is that even possible in the digital world? Is social media making the idea of privacy obsolete?
Introducing New Ways to Create, Share and Discover Live Video on Facebook from Facebook on Vimeo. Your friends and family can't always be in the same place as you, but they can now be in the same mome...
Sean is a social media producer for a credit union by day and a keynote speaker, author and social media influencer around the clock. With high-calibre international speaking gigs under his belt, including the World Communication Forum-produced Davos Summit, Sean is a bona fide influencer.
Colin Anderson via Getty Images
By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
If you ever thought that video was not important for your small business, think again. Reports say that by 2017 it is expected that 74% of the internet will be video content of some type.
Monkey Business Images Ltd via Getty Images
A photo might be worth a thousand words, but it's never worth your life.
jamtoons via Getty Images
One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.
JGI/Tom Grill via Getty Images
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
Zave Smith via Getty Images
We can no longer hope to maintain separate online and offline personalities. Just look at the number of celebrities whose private lives are being made public and having adverse effects on their careers! I think you need to apply the same due diligence to curating your online content as you do your appearance, relationships or profession.
Alex-White via Getty Images
Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.
AmmentorpDK via Getty Images
As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?
Manuel Alvarez via Getty Images
While I'm not an entrepreneur in the traditional sense, I choose my clients, control my hours and most importantly, do what I love. Here's what I did to position myself as a subject matter expert. It all started with an invitation to speak on social media at a marketing event.
Hero Images via Getty Images
With the school year back in full swing, it's a great time to revisit a topic that affects students, parents and teachers equally: social media. While social media use continues to grow and becomes increasingly common place, it is nonetheless an area of contention, particularly when it comes to kids -- both in and outside of the classroom.
Bloomberg via Getty Images
If your kids see you jostling to get the best shot of the most mundane moments of life, just so that you can post a picture of it on your Instagram account, they'll follow suit. If you post inappropriate images or comments on social media, the will be seen by your children, guaranteed. Limit and moderate your own social media activity.
Ignore that request from LinkedIn or Twitter at your peril — it might be a job offer, according to a global study released Wednesday.The study, commissioned by U.S. human resources firm Kelly Services...
I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.
Many of you have the skills to get to where you want to be. You just need to be found. One way to get yourself out there is to use LinkedIn.com -- this job-focused social network has been flourishing and only growing in popularity, especially in the last five years. Here are 5 recently added LinkedIn features you can take advantage of as a Generation Y job seeker.
Even if your grandmother isn't on Twitter -- or hasn't even heard of it -- you know that she'd have some wisdom to provide in the ways of social media. That's the premise behind Chacho Puebla's Grandm...
Is social media magic? Maybe, but pulling back the curtain and applying some due diligence and caution will save you from hemorrhaging your limited cash on the wrong wizardry.