One year ago Asia Pulp & Paper (APP) announced its Forest Conservation Policy (FCP), immediately halting all natural forest clearance across its entire supply chain. Specifically, we outlined four key priorities for 2014 to engage our broader industry and other sectors to help accelerate the realization of zero deforestation.
Earlier this fall I participated in a panel at the Toronto Board of Trade about "Achieving a sustainable and responsible global sourcing policy." Given their supply chain power, companies must continually advance more sustainable practices and must be reinforced by benchmarking transparency standards. In practice, what does this mean?
It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.