Fans of Drake's music will know he often raps about Houston too, and has a huge affinity for the city. He's reportedly recorded a lot of his music there. But this past weekend, his loyalties really seemed to blur a bit. Drake was rocking a Houston Astros MLB jersey at a game. Shouldn't he be doing that with the Toronto Blue Jays?
The Internet can and will prove you a liar in minutes. Finally we are seeing that powerful men, and for that matter powerful companies, can no longer just say "Oh.. sorry." If people don't believe in and trust your brand, and if they don't understand your moral purpose, you could be left out in the cold in much the same as Donald Sterling or Don Imus were.
For a crowd with a reputation like the Thunder's, this is unacceptable. The prevailing idea is that with nothing else to do and no other major league sports teams to root for in Oklahoma, Thunder basketball means everything to the locals -- they live and die with every KD jumpshot and Westbrook foray into the lane.
Even the sacrosanct Toronto Maple Leafs have had three names in their history, migrating from the Toronto Arenas (1917-1919) to the Toronto St. Patricks (1919-1927) to today's Toronto Maple Leafs who honour the region's love of grammar. Change is possible and welcome and please do this because I cannot take it anymore.
Drake was recently announced as the new "global ambassador" for the Toronto Raptors. In doing this, Drake showed loyalty to his hometown NBA team. He also took a critical step in building his personal brand. This was a terrific move to add breadth to his career and leave open a path for a post-music career.
It's hard to put our finger on just how much fans care about the proverbial losing team. They managed a good amount of success in the Vince Carter days of the late '90s and early 2000s, and even started to look towards the championship with a couple of runs at the playoffs under Chris Bosh in the 2007 season... but since then, the Raps have found themselves in a downward spiral and constant team-building situation, disappointing fans in Toronto and around the country alike.