LinkedIn is Linked to the Best Type of Ads; Facebook Faceplants
Paul Barter
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Posted 08.18.2012
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Canada Business
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Facebook is learning that what people like to chat about when they should be working isn't a very effective way to match ads to eyeballs. LinkedIn on the other hand has a very specific type of advertising structure, and one that works very well: job postings. Is there an ad people want to see more than one promising a better career?
