To cram into a packed subway train, you might never guess this is a country known for its politesse. But People for Good, a coalition formed in 2011 by a collaboration between a media and creative agency, has a simple, albeit grandiose, mandate: to make the world a kinder place, one good deed at a time.
Someone I know showed me Michelle Phan's YouTube video Draw My Life. This is one of the most beautiful short videos I have ever seen. (It has over a millioin views.) Michelle Phan is now famous for her own line of makeup and her makeup artistry tutorial videos. However, in this video, she uses a whiteboard and sketches to tell the story of her early years, which were both happy and sad, especially where the fathers in her life, let the family down.
Within milliseconds of the explosions, #BostonMarathon and #PrayForBoston were trending topics on Twitter. This is today's reality when it comes to tragedy. We live in a day and age where news finds us, we don't need to even look for it. Online, in the midst of tragedy, it's easy to spot those who care... those who don't... and those who would and do dare to make some sort of joke or cast blame before all of the facts have been sorted. While this online always-connected life exposes us to tragedy faster and with more detail and impact than ever before... it also allows us to feel connected, to reach out and support one another like never before.
Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.
It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?
Social media isn't a replacement for real-world action -- it's a way to coordinate it. The fact that apathetic Internet users who plague our respective newsfeeds cannot click their way to a better tomorrow does not mean that dedicated actors -- those who would be in the trenches regardless -- cannot employ social media effectively.
In a few days the "fiscal cliff" deadline will arrive and potentially bring massive automatic spending cuts and tax increases to the U.S. Even if Congress and the President agree to avoid the cliff, the next crisis awaits. It has long been said that when the U.S. sneezes, Canada catches a cold. So why have these debt-related ailments in the U.S. not afflicted the Canadian government? The answer is that Canada has been practicing what the U.S. always preached. That is why we Canucks are not jumping off cliffs or smashing into ceilings.
Back in the summer of 2010, the CRTC decided to get the public's input online as part of its proceeding on the "obligation to serve." Big mistake. There's a habit that's getting entrenched at the Commission: treating online consultations as a substitute for both educating Canadian consumers and conducting real research.
I was in Grade five when I fell in love with basketball. Michael Jordan fuelled my over-the-top obsession with the sport. Being a kid with a disability didn't stop me from dreaming of dunking or playing one on one with Michael Jordan. Defying people's expectations has been one of my missions in life.
Buy your kids only the toys that you were deprived of as a child. For me, that was Star Wars. My childhood lightsaber was a cardboard wrapping paper tube. Two whacks and it went flaccid. My kids on the other hand have every lightsaber imaginable, from the telescopic cheapies, to official lightsaber replicas with authentic LucasFilm® sound effects. Sure they cry when I wallop them too hard, but painful is the path of the Jedi.
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.
Wikipedia remains misunderstood because many educators have yet to recognize the distinction between Wikipedia as a tool for teaching and Wikipedia as a tool for research. Unfortunately, fear of the latter has blinded most to the possibilities of the former. I believe Wikipedia to be an effective tool for both.
Janne Makkonen, a YouTube maestro and editing wunderkind, who splices together the best of CBC's montages and Sportsnet's not-used-enough in-game footage, has released his newest tour de force, titled "NHL - Together We Can". Congratulations, Janne Makkonen, and thank you for finally taking side with the one thing we all really care about: hockey.
In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.
Last week, comScore released a white paper titled "The Economics of Online Advertising," that looked at the state of online advertising. You may think that online advertising is the future, and that as media dollars shift to digital (because that's where the eyeballs are) that online will be able to better serve brands in terms of delivering higher relevancy with better metrics. It turns out, that after close to two decades since the first online ad was served, that our industry still has a ways to go.
When my friend got over the Spice Girls, I was crushed. Not only did the Spice Girls represent something I wanted desperately to be a part of (a group of friends, to begin with), but our love of the band was something we shared. True, neither of us was popular, and our obsession with the Fab Five seemed completely insane, but we were in it together. And then all of a sudden it wasn't "cool."
The back to school time of year is full of anxiety for most kids because there is nothing worse than going to school and being made fun of, picked on or the topic of juicy gossip. While you can't control what people say about you, you can do things to avoid beind the brunt of hurtful comments about your looks. While many of these tips may seem obvious, I'll bet you have posted things about yourself that could make you an easy target.