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Sue Varty


5 New LinkedIn Features for Gen Y Job Seekers

Posted: 03/20/2013 8:00 am

As a Gen X new grad in 1996, there were no full-time jobs in my field and I was still living at home. I had to be noticed to be given a chance.

You're not alone and many of you have the skills to get to where you want to be. You just need to be found. One way to get yourself out there is to use LinkedIn.com -- this job-focused social network has been flourishing and only growing in popularity, especially in the last five years.

Tap into what LinkedIn has to offer and you're halfway there. Why not have an online resume 24/7 to showcase your skills to employers and recruiters who are looking for you?

Here are 5 recently added LinkedIn features you can take advantage of as a Generation Y job seeker:

1. Edit your profile and add Projects, Languages, Organizations, Honours and Awards, etc. -- don't just let your Experience sit there all by itself, especially if you don't have that much of it yet. Move these sections around so that you can showcase your accomplishments more effectively.

2. In the last few months, LinkedIn has been upgraded to include more graphics and visual appeal. The area for your profile photo is now larger. Be sure to have a professional photo that builds trust with those who review your profile. In addition to a good photo, be sure to write your own bio and include it in the Summary section. In your bio, make sure to list any specific outcomes about what you achieved during school or as a volunteer. Be very specific about what kind of role you are looking for and encourage others to contact you. For example, put your email address right up front in your Summary.

3. Keywords rule on LinkedIn because that's how employers will find you. Ensure that your Skills and Expertise section lists the keywords you want -- not just what you can do. People who know you will start endorsing you for the specific skills you list -- another new feature on LinkedIn. Don't know what to list? Use the Skills and Expertise search from the More menu. Type in a skill and have a look at the results LinkedIn displays and consider adding them to your profile.

4. Company Profiles on LinkedIn have been enhanced to include job listings. Even better -- it shows if you are connected to anyone who works there. You may be connected to the person who posted the job or at least learn first and last names to contact the job poster (since there may be hundreds of online applicants). Using the Company Profile, you can also research the kind of organization you'd like to work for. You may be able to use this company information during an interview and make an impact on your interviewee with your level of knowledge about the company.

5. When you start adding connections, learn about what people are talking about in your network. Search their updates using Signal available from the News menu. Write comments on their posts and share their articles. When the time is right, you can let them know you are looking for a job opportunity and they will be more comfortable referring you. LinkedIn is a great tool to get access to what's called the "hidden job market" through your connections. The more people you talk to, the more likely people will refer you to their managers and hiring authorities even before the job opening is posted.

In addition to these tips, get to know as many business and career-minded people as possible. Applying online won't get you very far -- you need to standout, connect, apply and then follow-up, follow-up, follow-up.

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  • Oversharing

    It's good to connect social media sites to LinkedIn... except when it's not. If your Tweets and Facebook updates don't often reflect a professional manner, it's best to leave them detached from this networking site. "aT the baR till 4AM!!!" doesn't give off the best impression for prospective employers. On the other hand, if you maintain a relatively professional attitude with social media, link it up! The more relevant updates, the better.

  • Harassing Other Users

    Reaching out to recruiters can be done, but in a respectful way. Asking directly for an email or the phone number of an employer is usually not considered a classy move. Most won't have time to review your resume, so if you approach a recruiter have a specific question about a position without begging for information. Keep in mind some recruiters are more responsive than others, and it's always best if you reach out to contacts with shared connections.

  • Posting Inappropriate Photos

    That tiny profile picture on LinkedIn is your <em>one shot</em> at leaving a visual impression -- so make it a good one. Don't include other people in your photo, and remember to remain professional. Keep the cleavage and shirtless pics on your Facebook account (if you must). Stacy Donovan Zapar, one of the most followed women on LinkedIn, has some great <a href="http://www.stacyzapar.com/2011/06/oh-no-they-didnt-linkedin-avatars-gone.html" target="_hplink">tips on what to avoid </a>when selecting a shot.

  • Connecting With Anyone And Everyone

    The primary point of LinkedIn is to "connect" with others in your field of work. But be careful with your connections: Do you know them personally? Did you do business together? Are they involved in your industry? Remember, LinkedIn is not Facebook and should not be treated as such. Also, check out <a href="http://inmaps.linkedinlabs.com/network" target="_hplink">InMaps</a>, LinkedIn's visual guide to how your connections span. Do most of your connections fall within a few certain categories, or are you too spread out?

  • Falling Back On Overused Words

    When describing your past positions and abilities, refrain from using the same words as everyone else. The top five most commonly used phrases on LinkedIn are: creative, organizational, effective, extensive experience, and track record. "Competition for opportunities can be fierce, so craft your LinkedIn Profile and resume to stand out from the professional pack," said <a href="http://press.linkedin.com/node/1051" target="_hplink">Nicole Williams, LinkedIn's Connection Director</a>.

  • Trading Recommendations

    You scratch my back and I'll scratch yours, right? While this methodology works occasionally, beware of your profile looking insincere. If all of your recommendations come from people whom you've also endorsed, recruiters may believe you and your friends are simply swapping praise. Don't be afraid to reach out to former employers via LinkedIn and request a recommendation that counts.

  • Neglecting Profiles And Updates

    An updated, well-crafted profile is key when trying to appeal to recruiters. Not only should your previous work experience be listed in an organized manner, but your current position should also be included. Companies don't want to guess where you work, so don't leave them wondering. Adding projects or professionally updating your status is another way to stay relevant.

  • Shunning Groups

    LinkedIn "groups" were created to benefit the user, so stay social and participate in applicable forums. Search for groups in your field of work and in your general location for the most targeted results. Also, be aware of recruiters that may reach out to specific forums and partake in the general group discussion.

  • Leaving Out Your Real Name

    Use your real name in your profile's "name" field, not your email. While you might think adding an email will make you more accessible, it typically throws off LinkedIn's search option. It also <a href="http://www.michaelreynolds.com/marketing/tighten-up-your-linkedin-display-name-or-else/" target="_hplink">violates the User Agreement.</a> Your name is what people will most likely search, so use it.


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