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Watching the Watchdog: Quit Complaining, CBC, and Prove Your Worth

Posted: 05/03/12 02:05 PM ET

I'd hoped I wouldn't have to write about the CBC for a while.

In fact I've already checked out The Naked News (The Program With Nothing to Hide) as a welcome change of pace.

Then I went to the Toronto Star's vapid "Whither the CBC" discussion at the Toronto Reference Library on Monday.

Only interesting part was a catfight between the CBC's investigative reporter Linden MacIntyre (pushing his book Why Men Lie), and the infamous former CBC vice-president Richard Stursberg (pushing his book, Tower of Babble).

The two men first agreed that CBC has been sorely threatened by too many budget cuts from too many governments over too many years. Then they squabbled over how MotherCorp divides the money it does get (something to do with which child gets the only pair of shoes). Neither did much answering of that critical Canadian question -- whither the CBC?

The couple of hundred people in the audience -- almost all at least middle-aged, middle-class and white -- were no better. The normal cause-hammerers did their thing as always at such gatherings, at least one questioner/statement-maker was entirely incoherent, and everybody loved CBC radio.

Audience questions were cut off before I could get to the microphone, so my plan to electrify the place by telling them how to save the CBC and, as a consequence, rescue Canadian democracy, never got aired.

If it had, no doubt the audience and speakers would have risen as one, linked arms, and marched, singing and chanting down Yonge Street to the CBC broadcast centre to liberate it.

I wanted to say there's no longer any real doubt that the CBC has passed its point of no return. That it's so hated and so maligned by so many powerful, political, and financial foes that -- whatever its remaining virtues -- it's impossible for it to survive in anything like its present form.

So let's shut down CBC/Radio-Canada entirely.

And start all over again.

Now the Details:

  • Fire the current CBC/Radio-Canada Board of Directors. It contains few broadcasters and no journalists (even though CBC's journalism is recognized as its flagship programming) and its members are widely derided as ineffectual political appointees.
  • Consult with an all-party committee of MPs and broadcast organizations -- including unions and, yes, private broadcasters -- to draw up a list of people with proven broadcast and managerial skills and at least some understanding of public service.
  • Invite Canadians to vote for a new CBC/Radio-Canada Board from the names on the list. Have the winners elect their own chairperson.
  • Charge the new Board with separating English, French, radio and TV divisions and make them semi-autonomous under the Board's overall supervision.
  • Instruct it, along with eminent broadcasters/managers and all-party MPs, to rewrite the CBC/Radio-Canada mandate.
  • Direct it to drop some of the mandate's more unreachable and controversial goals (perhaps eliminating the word "entertains" from the list), retain those elements CBC/Radio-Canada already does well, and define realistic goals and methods for a new corporation in this new century.


While all that's going on, committees of mixed CBC/Radio-Canada managers/broadcasters and eminent outsiders examine and evaluate every single department, program and job.

The most efficient -- if necessarily brutal -- way to do that is called zero-based budgeting.

It's a system that entirely reverses normal company planning and decision-making -- which starts with the assumption that the baseline budget is automatically approved. And all that's left is for managers to fight over who gets how big a slice of that budget.

Zero-based budgeting starts with the entirely opposite assumption -- that there's nothing in the pot. Nada. Now the manager has to justify why the department, program and jobs should exist at all. And if it does, what's the minimum amount it needs to operate efficiently?

The beauty of zero-based budgeting for CBC/Radio-Canada is that it's based on real needs rather than company history and tradition of which the organization has a great deal, much of it surpassing proud. And that it saves money by identifying inflated budgets. Most important perhaps, is that it eliminates wasteful and obsolete operations.

Just as an example, take CBC's flagship news program The National.

First, its managers and producers will have to defend the need for a national news broadcast at all. If there is a need, does The National really have to air seven evenings a week? And how does it justify its very expensive hour while the privates offer much cheaper half-hours?

And are all those big anchor salaries really value for money? (Presumably, Peter Mansbridge's salary will finally be revealed to those of us who pay it.) And does it really need all those expensive other people, like producers, etc.? And what if it's replaced by, say, the just-cancelled, much cheaper, Connect with Mark Kelley? Or just cancelled and replaced by curling, log rolling or opera?

Then there's CBC Sports: Don Cherry, and his rumoured $800,000 a year salary for seven minutes of rant -- highest-paid seven minutes in all Canadian TV.

And all those ostentatious CBC/Radio-Canada buildings. What if they're replaced by more modest and far cheaper storefronts?

Not incidentally, zero-based budgeting often includes sunset reviews which put a time limit on those departments, programs and jobs that survive the budgeting process. When that time limit is up, they have to justify their existence all over again.

If they can't, they're toast.

And so it goes.

Summation -- CBC/Radio-Canada is Canada's public broadcaster. Which means we own it. It's reason for existence, pure and simple, is public service. Service to us, the people.

The corporation's enemies are right-wing conservatives who think it's a commie-pinko plot (in spite of all those independent surveys to the contrary) and phone companies and millionaires whose sole reason for existence is profit.

For years, the privates have been trying to destroy CBC so they can take over its advertising revenues and make even more profit.

They call it fat, pompous, self-satisfied, self-absorbed and -- most hurtful insult of all -- just like themselves when it comes to quality of programming.

So why, they ask with tears in their voices, should CBC get more than $1 billion a year in public money?

Unfortunately, in 2012 it's a valid question, not entirely based on politics and/or greed.

I submit that CBC should answer that question by admitting that it's lost its war with the conservatives and privates.

And surrender.

And salvage whatever's left that's worth saving.

To that end, I propose that over the next eight months the CBC/Radio-Canada Board of Directors be re-thought and re-constituted and every part of the organization put through zero-based budgeting.

Then at midnight, Monday, December 31, the last day of this year, CBC/Radio-Canada be closed down.

And a new, redesigned, reinvigorated, reformed CBC/Radio-Canada start broadcasting at midnight the following Sunday, January 6, 2013.

May the gods of their choice bless the crew of a new CBC/Radio-Canada and all who sail in her.

 

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08:35 PM on 05/04/2012
I say quit complaining about the CBC and promote those who are willing the show Canada to Canadians and support Canadian creativity. All I hear is the sound of crickets..........
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albertarick
These are questions for wise men with skinny arms
09:40 AM on 05/04/2012
Creative destruction eh? That worked so well with the US economy, Iraq, Afghanistan, etc.... It is a proven failure as far as economic models go Mr. Knight. As far as ideological reasoning though, great job, don't let history and the facts get in the way of rational thought.
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HUFFPOST BLOGGER
Tim Knight
10:42 AM on 05/04/2012
Not sure what the colonial-style invasions of Iraq and Afghanistan have to do with cleaning up the mess that the CBC has become.

You have something against my point that:

"The beauty of zero-based budgeting for CBC/Radio-Canada is that it's based on real needs rather than company history and tradition of which the organization has a great deal, much of it surpassing proud. And that it saves money by identifying inflated budgets. Most important perhaps, is that it eliminates wasteful and obsolete operations"?
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albertarick
These are questions for wise men with skinny arms
11:36 AM on 05/04/2012
I disagree with zero-based budgeting as a cure-all for institutions. History and tradition and their preservation are too valuable to many Canadians, including myself, to be left to the whimsy of bean counters.
It is exactly at this point in time, with a leadership that seems bent on reinstituting colonial ideals, that CBC must be supported, at minimal cost to taxpayers.
CBC is an institution, not just a corporation. Our government can find and eliminate waste and obsolete operations elsewhere. There will be a time for much of what you propose, under a less polarized leadership, be it right or left.
HUFFPOST SUPER USER
sgillhoolley
Occupy the discussion.
09:27 AM on 05/04/2012
Ok, I moved to the USA 16 years ago, and 2 years ago I moved back. When I left the big show that the CBC aired was The Beachcombers. It was quite possibly the worst tv show ever produced. It lasted for 18 years.

Now the CBC airs Republic of Doyle (I want to see St John's now!), This Hour has 22 Minutes (the daily show before the daily show was created), Dragon's Den (not my cup of tea, but popular), not to mention all the other great Canadian programming that has come out from other Canadian broadcasting.

There has been a great improvement in Canadian television, and I think the CBC should be applauded, not castrated.
HUFFPOST COMMUNITY MODERATOR
canobserv
08:57 AM on 05/04/2012
Quebecor recieves hundreds of millions in subsidy as well.....but we aren't going to talk about that huh....a conservative think tank in Canada is registered as a charity, and recieves taxpayer money and at the same time gets millions from the Ko c h b rothers.....shall we discuss that as well........
07:07 PM on 05/03/2012
"I submit that CBC should answer that question by admitting that it's lost its war with the conservatives and privates."

That's fine for you to say Tim but the majority of Canadians are not "the conservatives and privates."

The rest of us are not at war with the CBC.
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HUFFPOST BLOGGER
Tim Knight
10:10 AM on 05/04/2012
You make a good point, Danny.

Indeed, according to recent polls a clear majority of Canadians support the CBC and its public service mandate — as do I.

As I've written frequently elsewhere, I believe a public broadcaster is absolutely essential to any democracy, if for no other reason than that the private broadcasters' loyalty is to the bottom line while public broadcasters are mandated to exist for no other reason than to serve the people.

And offer programing the privates either can't or won't do.

It's just that CBC TV, as it exists today with its schizophrenic mixture of both public and private mandates, doesn't do service very well.

My point — perhaps I could have been clearer — is simply that the privates' long, tireless fight to get the CBC out of the commercial market competition (allied with conservative distrust of what it sees as rampant liberalism) has already been won.

The battle's over.

The CBC as it exists now, has lost.

So I believe that we have to urgently reconsider, reform and reorganize the CBC — get it out of the commercial world so it can start again with a fresh new mandate and, once again, as it did for so many years, genuinely serve Canadians.

I'm not talking about right or wrong.

I'm talking about sheer survival.
05:38 PM on 05/03/2012
Why not reduce the money spent in Quebec, 40% of the budget + advertising revenue or 650 million, while it buys many new stations, and employes a lot of separatists and communists, it is not necessary.
Privatize CBC, all of it, or at least reduce the amount spent in Quebec to 10%, and spend 10% in the other 9 provinces.....Maybe 9.5% and use the 5% for satellite feeds to the north.
PS: also too many(most of them, most of the time) of the CBC presidents have been from Quebec, give the ROC a turn.
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sgillhoolley
Occupy the discussion.
09:28 AM on 05/04/2012
So you think it would be fair to spend as much on CBC Prince Edward Island as CBC Quebec?
01:30 PM on 05/04/2012
As fair as spending 40% in quebec, would average it out, especially when the 40% is mostly spend on only part of the quebec population
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albertarick
These are questions for wise men with skinny arms
02:40 PM on 05/03/2012
Huh?