02/08/2012 01:14 EST | Updated 02/17/2012 12:59 EST

Valentine's Day: Celebs Show Us How To Wear Lingerie (PHOTOS)

Monsoon/Calvin Klein/Bonita de Mas

It's not a new trend, but it's definitely one we're seeing more and more of: movie stars or models using their, ahem, looks to sell lingerie.

There was Michael Buble's wife, Luisana Lopilato, who recently unveiled her line of lingerie for Ultimo, a company out of the U.K. As well as Rihanna's undies shoot for Armani -- it was rated the sexiest advertising campaign of 2011. And who can forget, perhaps, the best shot of a man sporting boxers ever -- Mark Wahlberg for Calvin Klein.

And since it's almost Valentine's Day, and you may or may not be looking for a way to feel a wee-bit sexier (if not for yourself, than for someone else), we thought we'd pay homage to those stars who have bared almost all to sell us some skivvies.

Photo gallery Celebs Show Us How To Wear Lingerie See Gallery