Who better to show off your sizzling summer collection than model du jour Irina Shayk?
Canadian retail giant Dynamite enlisted the 27-year-old Russian beauty to star in their latest fashion campaign, which was photographed by Tony Kelly.
The shots feature Irina showing off her toned figure in a series of provocative poses; in one photo, she ties up a male model with a garden hose; in another she lies down in a pool wearing a revealing bikini; and in another she is seen watering flowers in a top that reveals a glimpse of a hot pink bra.
Who knew that gardening could be so sexy?
It helps that Irina, who is dating Real Madrid soccer star Cristiano Ronaldo, knows how to work the camera.
Irina has had a widely successful modeling career having posed for Armani Exchange and Harper's Bazaar Spain and was the cover girl for the 2011 Sports Illustrated swimsuit issue.
Other SI swimsuit luminaries include two-time cover girl Kate Upton, Brooklyn Decker, Bar Rafaeli, Heidi Klum and Tyra Banks.
Looks like Irina is in good company!