Albertans are rising up against Tim Hortons after the coffee and doughnut chain pulled ads for energy giant Enbridge from its locations.
The chain had planned to run ads on TimsTV across Canada from the Calgary-based company, but they were yanked after a petition by the group SumOfUs accused it of "shilling" for the energy giant.
Outrage was prevalent in Alberta, where Wildrose Party leader Brian Jean said he would boycott the chain until it apologized for "taking jabs at our industry, which is so important to Albertans."
It also culminated in a protest of an estimated two dozen people outside a Tim Hortons at 11 Avenue and 4 Street S.W. in Calgary on Friday.
It's the ultimate case of damned if you do, damned if you don't for one of Canada's most iconic brands.
Would you have pulled the Enbridge ads? Tell us in the comments!
ALSO ON HUFFPOST: