06/05/2015 03:24 EDT | Updated 06/05/2015 03:59 EDT

Tim Hortons Boycott Follows Enbridge Ad Flap In Alberta

It's a classic damned if you do, damned if you don't situation.

**FILE** A Tim Hortons worker serves a drive-through customer at a Northwest side restaurant in this July 29, 2005 file photo in Columbus, Ohio. Wendy's International Inc. is exploring a sale of its underperforming Baja Fresh Mexican Grill unit and plans to boost its board ranks with three new directors endorsed by an influential investor. Wendy's also will speed the public offering and spin off of its Tim Hortons chain, which sells coffee and doughnuts, aiming to complete that process by year's end. The decision Thursday, March 2, 2006 by the No. 3 U.S. hamburger chain amounted to a capitulation to pressure for better returns from billionaire investor Nelson Peltz's Trian Partners and Sandell Asset Management Corp. (AP Photo/Terry Gilliam, File)

Albertans are rising up against Tim Hortons after the coffee and doughnut chain pulled ads for energy giant Enbridge from its locations.

The chain had planned to run ads on TimsTV across Canada from the Calgary-based company, but they were yanked after a petition by the group SumOfUs accused it of "shilling" for the energy giant.

That decision sparked an outcry from conservative pundits and federal ministers, who tweeted their disapproval using the #boycotttims hashtag.

Outrage was prevalent in Alberta, where Wildrose Party leader Brian Jean said he would boycott the chain until it apologized for "taking jabs at our industry, which is so important to Albertans."

It also culminated in a protest of an estimated two dozen people outside a Tim Hortons at 11 Avenue and 4 Street S.W. in Calgary on Friday.

It's the ultimate case of damned if you do, damned if you don't for one of Canada's most iconic brands.

Would you have pulled the Enbridge ads? Tell us in the comments!

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