The 18-year-old 'Kylie Lip Kit' creator has teamed up with SinfulColors to create a three limited-edition nail collections, with the first hitting stores in early March and the next two in April and May.
The first release is dubbed the "King Kylie Collection" and features the brand's Sinful Shine two-step gel-like formula in 20-jewel tone shades. Names range from "Koko-Nuts," "Kafe Latte," "True Kolor" and "The Royal Me," according to Fashionista.
Unlike Jenner's sold-out Lip Kit, these nail polishes will be distributed at mass retailers such as Walgreens and Target, and each are priced at an affordable $2.99.
“I love getting my nails done and nails in general,” Jenner tells WWD. “Right now I really like the pinks,” she says, referring to the shades "Miss Majesty" and "Miss Chief" in the collection.
SinfulColors general manager, Rahul Mehrotra, tells WWD, "We are glad the next product with her name on it is SinfulColors. We think that this collaboration will energize the nail category by driving Millenial traffic to the store."
And clearly King Kylie knows how effective her influence is on Millenials when it comes to fashion and beauty. Along with her Lip Kit, Kendall + Kylie apparel and her ambassadorship for Nip + Fab, it looks like there's no stopping Ms. Jenner.
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