It's not a new trend, but it's definitely one we're seeing more and more of: movie stars or models using their, ahem, looks to sell lingerie.
There was Michael Buble's wife, Luisana Lopilato, who recently unveiled her line of lingerie for Ultimo, a company out of the U.K. As well as Rihanna's undies shoot for Armani -- it was rated the sexiest advertising campaign of 2011. And who can forget, perhaps, the best shot of a man sporting boxers ever -- Mark Wahlberg for Calvin Klein.
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And since it's almost Valentine's Day, and you may or may not be looking for a way to feel a wee-bit sexier (if not for yourself, than for someone else), we thought we'd pay homage to those stars who have bared almost all to sell us some skivvies.